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Martha Rogers
The first volume in the series presents the nursing theory of Martha Rogers, together with examples of its applications to practice and research. Rogers envisions nursing as a compassionate concern for maintaining and promoting health, preventing illness, and caring for and rehabilitating the sick. Her theory, the Science of Unitary Human Beings, with its high respect for the individual, has identified the phenomenon that is the true object of nursing, the person as a unified whole.
Extreme Trust
Shares strategies for maintaining business competitiveness in an increasingly transparent world, revealing the importance of professional honesty, solution-driven practices, and integrity-based customer support.
Managing Customer Experience and Relationships
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digit...
Theoretical Nursing
This text guides you through the evolution of nursing's theoretical foundations and examines the ways in which these principles influence the practice of the discipline."--Jacket.
An Introduction to the Theoretical Basis of Nursing
An Introduction to the Theoretical Basis of Nursing marked the advent of a new era in nursing science. With a view of nursing as a "learned profession," this landmark work staked out a substantive knowledge base for the discipline. The science of unitary human beings proposed by Rogers was a radical departure from all that had come before and is seen by many as pioneering the beginning of a paradigmatic shift within the profession.--PubMed.
The One to One Fieldbook
Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.
Managing Customer Relationships
MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within...
Explorations on Martha Rogers' Science of Unitary Human Beings
Aufsatzsammlung zur Entwicklung der Idee und Theorie "Science of Unitary Human Beings" von Martha Rogers und zur Weiterentwicklung und praktischen Anwendung dieser Theorie in der Krankenpflege und in Studien.
Winter Promise
After her move to Texas, Abigail Monroe quickly suspects that the only brightspot in her new life is the town's doctor, Elliot Jensen. But can he overcomethe guilt and self-doubt he holds from his past mistakes?
