Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Reunion by Fred Uhlman (Book Analysis)
Unlock the more straightforward side of Reunion with this concise and insightful summary and analysis! This engaging summary presents an analysis of Reunion by Fred Uhlman, which begins its story in pre-war Germany and developing against the background of Hitler’s rise to power. It tells the story of two teenagers, Hans and Conrad, whose profound friendship is pulled apart by the Nazi regime and its toxic ideas. The heartbreaking novella explores the nature of friendship and the humanity in the face of atrocity. It is Uhlman's most famous work, earning him critical acclaim thanks to its realistic portrayal of a childhood living under Hitler's regime. Find out everything you need to know ab...
The Hypochondriac
Argan is a perfectly healthy, wealthy gentleman, convinced that he is seriously ill. So obsessed is he with medicinal tinkerings and tonics that he is blind to the goings on in his own household. However, his most efficacious cure will not appear in a bottle or a bedpan, but in his sharp-tongued servant who has a cunning plan to reveal the truth and open her master's eyes. First produced in 1673 and Moliere's last play, The Hypochondriac is a scathingly funny lampoon on both hypochondria and the 'quack' medical profession. Adapted by Roger McGough The Hypochondriac was produced by the Liverpool Everyman and Playhouse and English Touring Theatre and premiered on 19 June 2009.
Collected Poems
'Rimbaud, the poet of revolt, and the greatest' Albert Camus Rimbaud is the enfant terrible of French literature, the precocious genius whose extraordinary poetry is revolutionary in its visionary, hallucinatory content and its often liberated forms. He wrote all his poems between the ages of about 15 and 21, after which he turned his back on family, friends, and France to roam the world. In his final years he was a trader in the Horn of Africa. Out of the brief, colourful life and the poetry of sensory wildness has been created the myth of Rimbaud, an enduring icon of youth, rebellion, and freedom. But behind the myth lies a poetic adventure of high ambition and painful rigour, poignant yet heroic. Rimbaud is one of the greatest French poets of all times. This bilingual edition provides all of Rimbaud's poems, with the exception of his Latin verses and some small fragments. It also includes some of his prose pieces, chosen because they offer a commentary on his poetic concerns.
Frenemies
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of...
Globalisation
Globalisation is having an enormous impact on the UK's economy creating significant challenges for policy-making with the shift in economic power from West to East, particularly the rise of China and India in the global economy. The effects will be on felt on highly-skilled jobs as well as some less-skilled employment, and public policy needs to respond to the likely implications for the labour market. The Committee's report considers domestic policy challenges relating to the promotion of innovation and improving the business environment and the skills base in the economy, and issues discussed include: the drivers of globalisation, trade and protectionism, global imbalances, as well as the ...
Campaigns that Shook the World
Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence.
Connect
The Sunday Times Top Ten Bestseller. Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook’s Sheryl Sandberg and Goldman Sachs’ CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web. Connect shows how companies and executives can enhance their performance by engaging radically with the world around them.
If You’re So Ethical, Why Are You So Highly Paid?
In the past 30 years, senior executive pay has increased dramatically in the UK, US and other developed countries, causing much debate and, at times, public outrage. In this book, Alexander (‘Sandy’) Pepper argues that this soaring inflation in high pay is the result of a market failure, leading to inefficient pay practices that are replicated across industries. Individual company’s renumeration committees face a prisoner’s dilemma, and so recommend over-the-odds payments in the vain hope of obtaining superior talent. For institutional investors, these developments have created a collective action problem, with many historically unwilling or unable to intervene to curtail excessive c...
Billions
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.
The King of Madison Avenue
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alo...
