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Ethics and international marketing: research background and challenges
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
Saskatchewan Politics
Accompanied by DVD videodisc, entitled The 2006-08 throne and budget debates between NDP leader Lorne Calvert and Saskatchewan Party leader Brad Wall, in jewel case.
Doing Research Projects in Marketing, Management and Consumer Research
As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.
Handbook of Research on Marketing and Corporate Social Responsibility
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
The Handbook of Global Climate and Environment Policy
The Handbook of Global Climate and Environment Policy presents an authoritative and comprehensive overview of global policy on climate and the environment. It combines the strengths of an interdisciplinary team of experts from around the world to explore current debates and the latest thinking in the search for global environmental solutions. Explores the environmental challenges we currently face, and the concepts and approaches to solving these Questions the role of global actors, institutions and processes, and considers the links between global climate and environment policy, and that of the global economy Highlights the connections between social science research and global policy Brings together authoritative coverage of recent research by internationally-renowned experts from around the world, including from North America, Europe, and Asia Provides an essential resource guide for students and researchers from across a wide range of related disciplines – from politics and international relations, to environmental sciences and sociology – and for global policy practitioners
State of the World 2010
Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm, typically referred to as 'consumerism,' has already spread to cultures around the world and has led to consumption levels that are vastly unsustainable. If this pattern spreads further there will be little possibility of solving climate change or other environmental problems that are poised to dramatically disrupt human civilization. It will take a sustained, long-term effort to redirect the traditions, social movements and institutions that shape c...
New Directions in Art, Fashion, and Wine
Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work o...
Issues of Ageing in Malaysia
This book aims to open up discussion of research findings on ageing issues in Malaysia. The increasing ageing population is an issue across all nations. In due time, there will be more older adults as compared to children. Based on calculations made by the consulting group Deloitte, 60 per cent of Asia’s population will be 65 years and above by 2030. The Department of Statistics Malaysia has projected that by 2040, the percentage of the elderly in Malaysia will increase to 14.5 per cent. This book combines social, clinical, and health sciences, covering qualitative, quantitative, and mixed method approaches regarding potential business activities, health and financial well-being, and also clinical tests, solutions and proposals that will improve elderly health and care. So, this diverse scope of research will allow more readers, researchers, practitioners, policymakers, and the public to better grasp issues affecting the elderly. The findings will impact personal health and well-being, care service business, knowledge expansion, and application.
Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social r...
Did You Just Call Me Old Lady?
Did You Just Call Me Old Lady? is an upbeat look at aging and the impacts of Canada’s increasingly aged population through the eyes of a ninety-year-old woman. Far from seeing older citizens as a burden and a strain on our public health care system, Lillian Zimmerman gracefully, and often humourously, argues that long-livers are able to live fulfilling lives and make valuable contributions to society. Zimmerman illustrates how prevalent ageism - the dislike and prejudice against old people - is in society, media and popular culture, showing how language, advertisements for products to alleviate bodily failings, and jokes about memory loss and sexual infirmity are all examples of ageism, in...
