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Ethics and international marketing: research background and challenges
  • Language: en
  • Pages: 125

Ethics and international marketing: research background and challenges

The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.

Research Handbook on Ethical Consumption
  • Language: en
  • Pages: 415

Research Handbook on Ethical Consumption

Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors with unique perspectives and expert insights, this Research Handbook takes a deeper look at the past, present, and future of ethical and sustainable consumption.

Contemporary Issues in Green and Ethical Marketing
  • Language: en

Contemporary Issues in Green and Ethical Marketing

  • Type: Book
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  • Published: 2015-08-25
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  • Publisher: Routledge

Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.

Back to the Future: Using Marketing Basics to Provide Customer Value
  • Language: en
  • Pages: 816

Back to the Future: Using Marketing Basics to Provide Customer Value

  • Type: Book
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  • Published: 2017-12-04
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  • Publisher: Springer

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking re...

Normative Pluralism and International Law
  • Language: en
  • Pages: 369

Normative Pluralism and International Law

  • Categories: Law

This book addresses conflicts involving how law relates normative orders. The assumption behind the book is that law no longer automatically claims supremacy, but that actors can pick and choose which code to follow. The book covers conflicts between legal orders and conflicts involving law and honor, self-regulation, lex mercatoria, local social practices, bureaucracy, religion, professional standards, and morality.

Research Handbook on Ethical Consumption
  • Language: en

Research Handbook on Ethical Consumption

Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook explores the challenges and complexities of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors with unique perspectives and expert insights, this Research Handbook takes a deeper look at the past, present, and future of ethical and sustainable consumption. Chapters explore, among other topics, sustainable solutions to improve responsible seafood consumption, modern slavery, edible insects and the future of planet-friendly proteins, and the influence of austerity in normalising sustainable co...

The Oxford Handbook of the History of Consumption
  • Language: en
  • Pages: 714

The Oxford Handbook of the History of Consumption

The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation.

Ethical Advertising Covenant
  • Language: en
  • Pages: 21

Ethical Advertising Covenant

  • Type: Book
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  • Published: 1999
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  • Publisher: Unknown

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Ethics and Morality in Consumption
  • Language: en
  • Pages: 268

Ethics and Morality in Consumption

  • Type: Book
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  • Published: 2016-04-14
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  • Publisher: Routledge

Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumers – from considering carbon miles to purchasing free-range eggs to making renewable energy choices. The wide reach and magnitude of ethical issues in society across individual and collective consumption has given rise to a series of important questions that are inspiring scholars from a range of disciplinary areas. These differing disciplinary lenses, however, tend to be contained in separate streams of research literature that are developing in parallel and in relative isolation. Ethics in Mora...

Which Degree in Britain
  • Language: en
  • Pages: 706

Which Degree in Britain

  • Type: Book
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  • Published: 1999
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  • Publisher: Unknown

A comprehensive guide to full-time degree courses, institutions and towns in Britain.