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Social Media and Politics in Turkey
This book focuses on media and zeroes in some critical and oppositional aspects of internet usage within Turkey. It does not radically challenge some works on Turkey’s recent grand narrative but presents empirical and minor accounts to this. However, in elaborating the long history of relatively resilient and multilayered oppositional digital media networks in Turkey, this book insists that an idea of authoritarian turn may be misleading as the internet communications are exposed to repressive measures and surveillance tactics from the very beginning of the country’s recent past. While discussing from citizen journalism practices to political trolls and from Gezi Park protests to disinformation campaigns, this book pays tribute to digital activists and points out that mobilizing through digital networks can present glimmers of hope in challenging authoritarian regimes.
Tourist Destination Management
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Guerrilla Marketing on the Internet
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create mult...
Secrets and Lies
This anniversary edition which has stood the test of time as a runaway best-seller provides a practical, straight-forward guide to achieving security throughout computer networks. No theory, no math, no fiction of what should be working but isn't, just the facts. Known as the master of cryptography, Schneier uses his extensive field experience with his own clients to dispel the myths that often mislead IT managers as they try to build secure systems. A much-touted section: Schneier's tutorial on just what cryptography (a subset of computer security) can and cannot do for them, has received far-reaching praise from both the technical and business community. Praise for Secrets and Lies "This i...
The Geography of Travel and Tourism
The Geography of Travel and Tourism provides a comprehensive examination of the basic principles underlying the geography of tourist demand, supply and transportation, together with a broad survey of world tourism generating and destination regions. This second edition has been fully revised and updated to take account of major changes in the tourism industry since the book was first published. These include: the changing political map of the world, the 'greening' of tourism, the growth in long-haul travel, and the increased number of tourism courses available. Classic text book First in its field
Evaluating Information Systems
The adoption of Information Technology (IT) and Information Systems (IS) represents significant financial investments, with alternative perspectives to the evaluation domain coming from both the public and private sectors. As a result of increasing IT/IS budgets and their growing significance within the development of an organizational infrastructure, the evaluation and performance measurement of new technology remains a perennial issue for management. This book offers a refreshing and updated insight into the social fabric and technical dimensions of IT/IS evaluation together with insights into approaches used to measure the impact of information systems on its stakeholders. In doing so, it...
