Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
Forensic Science
Forensic Science provides a comprehensive overview of the sociology of forensic science. Drawing on a wealth of international research and case studies, it explores the intersection of science, technology, law and society and examines the production of forensic knowledge. The book explores a range of key topics such as: • The integration of science into police work and criminal investigation • The relationship between law and science • Ethical and social issues raised by new forensic technology including DNA analysis • Media portrayals of forensic science • Forensic policy and the international agenda for forensic science This new edition has been fully updated, particularly with r...
Adweek
None
Beyond Advertising
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-cr...
Creating Marketing Magic and Innovative Future Marketing Trends
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with g...
Tell
None
Mother Jones Magazine
Mother Jones is an award-winning national magazine widely respected for its groundbreaking investigative reporting and coverage of sustainability and environmental issues.
My Boss Is A Freak
Mira Custodio lands a new job at her dream company, Medialink Marketing Inc., the country's top advertising agency. Pero mukhang hindi niya makasundo ang gwapo't supladong CEO ng kumpanya na si Atty. Vren Andrei Montevilla na tila mainit ang ulo sa kanya. But when she gets to spend time with Vren outside the office, she discovers a new side of him which makes her want to know him more. Can their mutual dislike for each other turn into a mutual attraction? Or, are they doomed to hate each other more?
Mother Jones Magazine
Mother Jones is an award-winning national magazine widely respected for its groundbreaking investigative reporting and coverage of sustainability and environmental issues.
Fame & Fortune
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency...
