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Aile ve Tüketici Bilimleri
Aileyi toplumun en temel ve ayrıca bir tüketim ünitesi olarak tüm çalışmalarının odak noktasına koyan Aile ve Tüketici Bilimleri (ATB); kiÅŸi, aile, kurum ve dolayısıyla toplumun yerel, ulusal ve evrensel düzeyde arzulanan yaÅŸam kalitesine ulaÅŸmasını saÄŸlamaya yardımcı olmak amacıyla çalışmalar yapmaktadır. Bu alanda çalışan aile ve tüketici ekonomistleri ise kiÅŸi ve ailelerin yaÅŸam kalitesini yükselten, yetiÅŸkin eÄŸitimi veren, tüketicinin korunmasına ve eÄŸitimine yönelik çalışmalar yapan çeÅŸitli kamu, özel kurum ve kuruluÅŸlarda mesleklerini icra etmekte ve önemli roller üstlenmektedirler. Bu kapsamda uluslararası bir bakış açısı ve geniÅ...
Medya Çağında İletişim
Ä°letiÅŸim olgusu toplumsal bir varlık olan insan için her dönem önemli bir konuma sahip olmuÅŸtur. Tarihin ilk dönemlerinden itibaren doÄŸa ile iç içe yaÅŸayan insan beslenme, barınma ve korunma gibi temel ihtiyaçlarını giderirken iletiÅŸim kurmaya çabalamıştır. Ä°letiÅŸim her dönem insanların hayatlarını biçimlendirmiÅŸ, yaÅŸayışlarına yön vermiÅŸtir. Toplumsal dönüşümü hızlandıran ve sosyalleÅŸmeyi biçimlendiren iletiÅŸim olgusu medyanın etkisiyle birlikte daha zengin bir yapıya kavuÅŸmuÅŸtur. Geleneksel medyadan yeni medyaya dönüşüm sürecinde iletiÅŸim teknolojileri etkisini derinden hissettirmiÅŸ ve içinde yaÅŸadığımız dönem “medya çağıâ...
Halkla Ä°liÅŸkilere GiriÅŸ
İnsanlığın varlığıyla başlayan iletişim, yine insanların bir arada yaşamalarını kolaylaştırmak adına birtakım düzenlemelerin yapılmasını zorunlu hale getirmiştir. Bu anlamada iletişimin bir uzantısı gibi algılansa da aslında kurum/kuruluş/işletmeler bağlamında faaliyetlerin disipline edilmesinde oldukça önemli bir yer tutan halkla ilişkiler kavramının değeri her geçen gün daha da iyi anlaşılmaktadır. Tıpkı Freud’un ifade ettiği gibi kurum/kuruluş/işletmelerin ilişkili oldukları paydaşları için yaptıkları unutulabilir. Ancak yine aynı paydaşlarla kurdukları iletişim ve onlara kendilerini özel ve önemli hissettirmeleri için başvur...
Consumer Cosmopolitanism in the Age of Globalization
Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
Women in PR History
The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR. This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women’s contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case...
Middle Eastern and African Perspectives on the Development of Public Relations
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.
The Handbook of Strategic Communication
Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook cove...
Handbook of Research on New Media Applications in Public Relations and Advertising
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
