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Brand Love
The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and ...
Brand Management
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products an...
Brand NFL
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Bill Brand
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Brand New Ireland?
What role does the state have over national development within an increasingly globalized economy? Moreover, how do we conceive 'nationality' during periods of rapid economic and social change spurred on by globalization? By examining tourism in the Republic of Ireland over the past 20 years, Michael Clancy addresses these questions of national identity formation, as well as providing a detailed understanding of the political economy of tourism and development. He explores tourism's role in the 'Celtic Tiger' phenomenon and uses tourism as a lens for observing national identity formation in a period of rapid change.
Annals of Scientific Society for Assembly, Handling and Industrial Robotics 2022
This Open Access proceedings presents a good overview of the current research landscape of assembly, handling and industrial robotics. The objective of MHI Colloquium is the successful networking at both academic and management level. Thereby, the colloquium focuses an academic exchange at a high level in order to distribute the obtained research results, to determine synergy effects and trends, to connect the actors in person and in conclusion, to strengthen the research field as well as the MHI community. In addition, there is the possibility to become acquatined with the organizing institute. Primary audience is formed by members of the scientific society for assembly, handling and industrial robotics (WGMHI).
The Stuff of Legends
This talented author has again accomplished the impossible by bringing her colorful characters to life in a very entertaining way as only she can do. Read aboutthe young boy who discovered a beer box airplane made a wreckage of his plans to fight the war..the older couple who loved squirrel meat; she couldnt see, he couldnt hear so they hunted together quite successfully..the old soldier who thought bathing made him smell like a sissy.. the storekeeper who made and sold pickled dog..the older woman who whipped her naughty chickens.. the young mother who was prepared to shoot an invader.. the couple who dated 48 years before finally marrying and why they waited so long. Read all of these stories and many more in this exciting, easy to read historical document. You will laugh and cry all the way through this book.
The Bedside Book of Philosophy
THE BEDSIDE BOOK OF PHILOSOPHY will expand your mind, put your neurons through their paces and question the foundations of your opinions and knowledge itself. You'll discover that you can't even trust your own senses - even though they are all you have. Filled with philosophical puzzles that have intrigued the greatest minds, quizzes that reveal the inconsistencies of our ideas, insoluble logical riddles, and moral dilemmas that force us to confront the consequences of our beliefs, THE BEDSIDE BOOK OF PHILOSOPHY will give your intellect a workout that you'll thoroughly enjoy.
The Best Australian Business Writing 2012
Have Baby Boomers been forced back to work since the GFC? Why do we rely on the arbitrary and illusory numbers of double-entry book-keeping to direct our policies, institutions, economies and societies? Will pre-commitment cards for poker machines coerce the addicted gambler to think before he or she acts? Is airport security a waste of time and money? Not just a series of numbers and facts, good business writing is informative, provocative, funny, even moving. In this first edition of a new annual anthology showcasing the best of Australian business writing, editor Andrew Cornell shows just how good – and how important – writing about business can be. With a foreword by Reserve Bank board member Dr John Edwards, the anthology includes contributions by Gideon Haigh, Alan Kohler, Judith Brett, Saul Eslake, George Megalogenis and a host of other writers and commentators.
