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Madison Avenue Manslaughter
The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
From Your Loving Son
War was no stranger to the town of Sudbury, Massachusetts. A small farming community at the outbreak of the Civil War, Sudbury stood ready to support the cause of the Union. Uriah and Mary Moore, a local farmer and his wife, parents of ten children, sent four sons off to fight for the Union. George Frederick Moore was twenty years old when he joined the Thirty-fifth Regiment Massachusetts Volunteers in 1862, along with brother, Albert. Their brother, John, had enlisted in the Thirteenth Regiment Massachusetts Volunteers and had been serving since 1861. In 1864, a fourth brother, Alfred, joined the Fifty-ninth Regiment Massachusetts Volunteers. The eighty-four letters in this collection span ...
Annual Report
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