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The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
A military thriller ripped from tomorrow’s headlines, Michael Farmer’s debut is a powder keg of desert warfare expertise, cutting edge military technology, and an unforgettable cast of flesh and blood troops sent into the Persian Gulf to face a nightmare reborn. An alliance with Iran reinvigorates the Iraqi military and fuels its aggressive agenda. To prevent a total conquest of the region, Captain Patrick Dillon and a U.S. Army Heavy Brigade must stand against the Iraqi’s greater numbers and updated technology—all while the locals are hell-bent on grinding the small American force into the ancient desert sand. Against impossible odds, this brigade of American M1 Abrams tanks, Bradleys, and Apaches are left with only one option. They must do the impossible.
The year is 1979. Malaise, stagflation, turmoil in the Middle East, and a gas crunch; these things are but background noise for what unfolds when a lovesick businessman and a sociopathic drifter cross paths. John Nix, business manager of a Silicon Valley semiconductor startup, picks up Horace Fullworth, a ne'er-do -well heir of a wealthy California family, who has returned to San Francisco after surviving the Jonestown Massacre. After John discovers his girlfriend cheating, he drives to a bar in the small rustic town of La Honda. He meets Ellie O'Neil, a pretty young woman he offers to drive home. Feeling misled by her, he leaves her on the side of the road, where Horace finds her. John hears that Ellie has gone missing and is overcome with guilt. His struggle with his conscience leads him back to those rugged coastal foothills of the San Francisco Peninsula.
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The overall goal of the research in this book was to understand gang phenomenon in the United States. In order to accomplish this goal, the author investigated gangs in different cities in order to understand what was similar in the way all gangs behaved and what was idiosyncratic to certain gangs. The research for this book took place over ten years and five months from 1978 to 1989 and will give the reader a comprehensive overview of gang behavior in the United States in that time period.