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Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Designing Luxury Brands
Zusammenfassung: This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle
Compassion, Inc.
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
Where to Wear New York Shopping Guide
Slick, cool and unforgettable, New York City does fashion with sophistication. Confidence is not lacking in this 'city that never sleeps', so don't miss out - especially on a chance to shop. Our New York guide, the first of the series, is as up to date as ever with shopping tips. Whether you're heading to Madison Avenue or over to SoHo you'll discover something new in this shopper's bible. The quirky vintage dress, the perfect leather jacket.there's no better source for where it's at. New York, New York . Need we say more?
Britannica Book of the Year 2013
The Britannica Book of the Year 2013 provides a valuable viewpoint of the people and events that shaped the year and serves as a great reference source for the latest news on the ever changing populations, governments, and economies throughout the world. It is an accurate and comprehensive reference that you will reach for again and again.
science & education
this book is write/make from my google blog - "science & education", which you love it. so you can also love this book more. by the help of this book you can read my blog offline any time any where on any place without any requirement of going to online/open this google blog on Internet. so just buy it and keep it in your house self/library for offline reading it. in this book you can get alots of knowledge about - 'Sachin Tendulkar, Physics,Universe,India, Indian Rupee, Periodic Table, Hotel, Breakfast, General Facts, Discoveries & their dates, etc... so read this lovely book my friends. i say thank you to you all for your love/support to this book/my blog..your friend -Prabhugoogle blog - 'science & education'link - ' http://prabhakar-prabhupd.blogspot.in/ '
Retail Market Study 2014
The Retail Market Study 2014 of The Location Group is the one and only study of its kind with 150 of the most notable international cities of the fashion and retail world and 3'000 store openings on 1,500 pages. Over 1,000 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 100,000 readers worldwide so far.
Retail Market Study 2016
The Retail Market Study 2016 of The Location Group is the one and only study of its kind. With 155 of the most notable international cities of the fashion and retail world on more than 1,000 pages. Over 1,300 retailers, 1,030 shopping streets and 550 shopping malls were analyzed. So far the study reached more than 300,000 readers worldwide.
Merchandise Buying and Management
Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
Innovation Engines
Innovation is at the heart of progress and success in the business world, but finding that spark of creative brilliance is something that many companies still struggle to achieve. Whether you are starting a new business or trying to breathe new life into an existing one, the strategies and philosophies of the ten innovation engines profiled in this book can act as an inspirational playbook. See how your company or career measures up before implementing those new techniques to drive innovation, increase customer engagement, and ultimately guide your long-term success.
