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Questo
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Psychodrama
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Marketing of High-technology Products and Innovations
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
The Guru Guide to Marketing
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Group Psychotherapy
None
Secrets from an Inventor's Notebook
When the fuzz from his sweater was pulled off by a brick wall he was leaning against, Maurice Kanbar had a brainstorm. Soon he had patented, produced and successfully promoted the D-Fuzz-It sweater comb, and made his first fortune at the age of twenty-two. In this engaging “master class” Kanbar’s real world hits and misses illustrate the concrete steps every inventor must follow to successfully take his product to market.
