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The Magical Melting Pot
Way more than just a delicious cookbook. In the Magical Melting Pot, America’s best, most famous, iconic and respected immigrant chefs from all over the world share their stories, cultures, career journeys and favorite childhood food memories. It’s filled with chef biographies and storytelling, wonderful, accessible ethnic recipes, charming illustrations, continent maps, in-country childhood photos of the chefs, and select language translations. The Magical Melting Potä celebrates America’s diversity and the role immigrants play in making the U.S. so rich in ideas, outlooks and food traditions. It will inspire a wide range of audiences, from parents, to foodies, teens, teachers, home educators and lovers of travel and other cultures, no matter their age, to follow their dreams, persevere and look for what’s unique, special and different in all of us. It’s a book that’s never been more needed to open people’s eyes to go beyond tolerating out differences, to enjoying and reveling in them. The Magical Melting Potä encourages us all to be prouder of our own unique heritage and want to share it with others.
The Magical Melting Pot Educator's Guide
The Magical Melting Pot Educator’s Guide was designed in collaboration with the National Association of Family and Consumer Sciences to fulfill curriculum needs in junior and senior high schools across the United States in the subjects: Family & Consumer Sciences, Careers, Family, World Cultures, Geography, Food Marketing, Nutrition & Wellness, Hospitality, and Community. It includes educational content about each subject, along with fun, creative, exercise worksheets, continent maps, accessible recipes, select language translations, and lesson suggestions for teachers, parents, home educators, and pandemic learning pod instructors. It’s an enjoyable way for students to learn to appreciate what’s special about all of us, and discover a range of interesting careers related to food and hospitality. The Educator Guide can be utilized on its own, or as a supplement to is the The Magical Melting Pot Cookbook, about America’s best, most famous, iconic and respected immigrant chefs who came to the U.S. from all over the world. In each mini biography, they share their stories, cultures, career journeys, favorite childhood food memories and recipes.
Catalyzing Innovation: A Visual & Systematic Guide To Brainstorming
A visual, strategic, inspirational, and user-friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively. Includes a framework, several exercises, and over 1100 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives, start-ups, and professors to teach innovation to employees and graduate students in a variety of fields.
Toy Monster
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners...
Principles of Marketing
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Bra...
Algorithmic Intimacy
Artificial intelligence not only powers our cars, hospitals and courtrooms: predictive algorithms are becoming deeply lodged inside us too. Machine intelligence is learning our private preferences and discreetly shaping our personal behaviour, telling us how to live, who to befriend and who to date. In Algorithmic Intimacy, Anthony Elliott examines the power of predictive algorithms in reshaping personal relationships today. From Facebook friends and therapy chatbots to dating apps and quantified sex lives, Elliott explores how machine intelligence is working within us, amplifying our desires and steering our personal preferences. He argues that intimate relationships today are threatened no...
Integrated Marketing Communications
Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Failure-Sparked Innovation
As the western church faces challenges in declining membership and effectiveness due to religious disaffiliation and general discontent with organized religion, innovation must be a central focus within all aspects of ministry in the Christian church. With the focus that the local church must put on innovation, one aspect that will continually be an important factor is how the church understands, interprets, and utilizes failure. Yes, the church must fail! However, the church must not simply fail for the sake of failure. The challenge for the local church is to rethink its notion of failure, which will allow for creativity, new life, and ultimately, transformational innovation. By establishing a proper framework and definition of failure, the church will be able to embrace good failure and the benefits it can offer.
Managerial Challenges and Social Impacts of Virtual and Augmented Reality
The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.
