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Digital Transformation for Fashion and Luxury Brands
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.
Digital Marketing Strategies for Value Co-creation
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of eng...
Crosby, Stills and Nash
The music of Crosby, Stills and Nash and especially their 1969 self-titled debut album, exemplified the Woodstock generation – three men, three voices, one common view of freedom and justice. However, their decision to recruit Neil Young before their first public performance fundamentally altered the CSN band dynamic. Worldwide acclaim and success followed: their first three albums, released 1969-1971, have sold almost 30 million copies. In 1974 they embarked on the biggest stadium tour then attempted, playing baseball and football stadiums and racetracks across the US to thousands of fans. They were also pop stars, securing nine top 40 singles in the USA between 1969 and 1982. And yet tod...
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Kefi
Kefi is the Greek word symbolizing the spirit of joy, passion and enthusiasm. A spirit so powerful, it requires a release. When we lose someone who has embedded their spirit into the tapestry of our soul, we become lost in our grief. A physical pain of not being able to see, speak to, touch, or hear them. Yet, though their body has ended, their Kefi, the essence of their spirit, remains. We only need to be open to experience this essence. In our tribute to your lost one, it is our intention to reunite you with their Kefi. In the quiet little moments of the day, their Kefi is reaching out to you. May this book reunite the spirit in you, with that of your loved one as you learn the subtle signs of its essence. This connection never truly ends, it simply transforms.
