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Content Marketing
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Öffentliche Experten
Der Stellenwert von Experten, die Ereignisse in den Medien kommentieren und analysieren, wurde in den letzten Jahren immer wieder diskutiert: Greifen Journalisten heute stärker auf Expertenquellen zurück? Wie entstehen mediale Expertenfiguren und welche Interessen verfolgen sie bei Medienauftritten? Brigitte Huber hat zwei Tageszeitungen im Zeitraum 1995 bis 2010 analysiert. Die Ergebnisse weisen auf eine zunehmende Bedeutung von Expertenquellen hin. Auf Basis von Interviews mit Journalisten und Experten zeichnet die Autorin Etablierungsprozesse von medialen Expertenfiguren nach und identifiziert neben kommunikativen Fähigkeiten auch Netzwerke und Vertrauen als zentrale Komponente. Die Motive der Experten, in die Medienöffentlichkeit zu treten, sind heterogen und reichen von der Bereicherung des öffentlichen Diskurses bis hin zur Werbung für eigene Bücher, das eigene Unternehmen oder den Auftraggeber. Journalisten sind gefordert, diese Motive zu hinterfragen und dem Rezipienten transparent zu machen.
Building a New Afghanistan
A Brookings Institution Press and World Peace Foundation publication In the wake of the Taliban nightmare, Afghanistan must tackle serious problems before it can emerge as a confident, independent nation. Security in this battered state continues to deteriorate; suicide bombings, convoy ambushes, and insurgent attacks are all too common. Effective state building will depend upon eliminating the national security crisis and enhancing the rule of law. This book offers a blueprint for moving the embattled nation toward greater democracy and prosperity. Robert Rotberg and his colleagues argue that the future success of state building in Afghanistan depends on lessening its dependence on opium an...
Information Systems Evolution
This book constitutes the post-conference proceedings of the CAiSE Forum from the 22nd International Conference on Advanced Information Systems Engineering (CAiSE 2010), held in Hammamet, Tunisia, June 9, 2010. While the CAiSE conference itself focuses on papers that report on matured research, the CAiSE forum was created specifically as a platform to present fresh ideas, new concepts, and new and innovative systems, tools, and applications. The 22 papers presented in this volume were carefully reviewed and selected from 32 submissions. The reworked and extended versions of the original presentations cover topics such as business process management, enterprise architecture and modeling, service-oriented architectures, and requirements engineering.
Software Engineering for Robotics
The topics covered in this book range from modeling and programming languages and environments, via approaches for design and verification, to issues of ethics and regulation. In terms of techniques, there are results on model-based engineering, product lines, mission specification, component-based development, simulation, testing, and proof. Applications range from manufacturing to service robots, to autonomous vehicles, and even robots than evolve in the real world. A final chapter summarizes issues on ethics and regulation based on discussions from a panel of experts. The origin of this book is a two-day event, entitled RoboSoft, that took place in November 2019, in London. Organized with...
Historical Dictionary of Israel
The second edition of the Historical Dictionary of Israel addresses the need in the literature on Israel for a comprehensive impartial information source about the various diplomatic and political personalities, institutions, organizations, events, concepts, and documents that together define the political life of the Jewish state. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on significant persons, places, events, government institutions, political parties, and battles, as well as entries on Israel's economy, society, and culture.
Germany 1945
In 1945, Germany experienced the greatest outburst of deadly violence that the world has ever seen. Germany 1945 examines the country's emergence from the most terrible catastrophe in modern history. When the Second World War ended, millions had been murdered; survivors had lost their families; cities and towns had been reduced to rubble and were littered with corpses. Yet people lived on, and began rebuilding their lives in the most inauspicious of circumstances. Bombing, military casualties, territorial loss, economic collapse and the processes of denazification gave Germans a deep sense of their own victimhood, which would become central to how they emerged from the trauma of total defeat, turned their backs on the Third Reich and its crimes, and focused on a transition to relative peace. Germany's return to humanity and prosperity is the hinge on which Europe's twentieth century turned. For years we have concentrated on how Europe slid into tyranny, violence, war and genocide; this book describes how humanity began to get back out.
Eritrea
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