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Símbolos de Uma Marca: Análise Semiótica da TV TEM
O livro Símbolos de uma marca: análise semiótica da TV TEM, apresenta a evolução e a produção de significados dos símbolos da marca TV TEM, com o intuito de contribuir para a compreensão do processo de construção da sua identidade. O que nos leva a saber mais sobre a regionalização da televisão no Brasil; a identificar as características da TV TEM no contexto regional como afiliada da Rede Globo; especificar conceitos e identidade de marca; explicitar o logotipo como signo na perspectiva da semiótica peirceana; avaliar o potencial de significados gerados pelos logotipos da TV TEM e aclarar a identidade da marca. Agrega-se, assim, valor ao conhecimento relativo aos significados inscritos nos símbolos de uma marca, propiciando o avanço de ideias e de interpretações, o que contribui para que os produtores de marcas possam redimensionar seus modos de produção com a leitura mais apurada da imagem.
Microbial Diversity and Functions
The object of this book is to cover comprehensively different groups of microorganisms used for sustained productivity of plants important in agriculture, horticulture and forestry.
David Kimball Anderson: Works 1969-2017
Spanning nearly four decades of work by Santa Cruz-based sculptor David Kimball Anderson (born 1946), this monograph presents a chronology of Anderson's works, which balance the industrial and the delicate through such materials as steel, fiberglass and wood.
The Whole Gospel to the Whole Person
"The focus of The Whole Gospel to the Whole Person booklet is to explore the common theme of the gospel or good news in the biblical story. By investigating the different words and concepts used to express what we have come to refer to as the gospel, we will enrich our understanding of the gospel, increase our awareness of our particular roles, and more fully grasp the gospel's broader significance for humanity. Discussions also include God's strategy for blessing the nations, the gospel and Christian missions, and a history of changes in approaches to missions." -- publisher's description.
Italy Revisited
Drawing out her mother's childhood memories of life in southern Italy at the dawn of the twentieth century, Mary Melfi takes an unconventional approach to autobiographical writing. Italy Revisited serves as a double memoir, told in dialogue between a mother and a daughter. The conversation takes the reader to a medieval town high up in the mountains where time is told by the shadow the sun casts, where wheat and olive oil are the currency of choice (barter is in use), and where marriage is as much about property as it is about love. As they re-create that vanished world, the pair finds greater understanding of the tumultuous relationships that sometimes exist between immigrant mothers and their children.
Lacquer: Technology and Conservation
This reference tool covers the technology and methods of treatment for both types of lacquer and assesses current practices. It describes production technology and decorative techniques and discusses the materials used in Asian lacquer.
Pocket Sudoku Easy
Sudoku Puzzle Books For Adults Like to flex your mental muscles on the go with a challenging sudoku puzzle, but don't want to carry around a big book? Then our range of large print sudoku puzzle books are ideal for you! Packed with 158 easy 9x9 large print sudoku puzzles, this easy-to-read and small 5 x 8" suduko puzzle book features a cute panda cover and provides hours of entertainment. The pocket sudoku puzzles inside are both challenging and addictive and you won't be able to put this book down! Visit our Author Page for even more of our sudoku puzzle books and large print sudoku puzzle books for seniors. 158 INDIVIDUAL SUDOKU PUZZLES: Hours of fun and entertainment to enjoy! LARGE PRINT...
Running MS-DOS QBasic
A complete self-study course containing information on program design concepts, writing Basic programs and debugging advice for the novice programmer.
The Consequences of Economic Rhetoric
The papers in this volume are drawn from a recent conference at Wellesley College for both theoretical and applied economists, which explored the consequences of rhetoric and conversation within the field of economics.
