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Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling Science v. Story analyzes four scientific controversies--climate change, evolution, vaccination, and COVID-19--through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, Science v. Story examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive. Science v. Story offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context.
This book offers an interdisciplinary discussion of the fundamental issues concerning policies for sustainable transition to renewable energies from the perspectives of sociologists, physicists, engineers, economists, anthropologists, biologists, ecologists and policy analysts. Adopting a combined approach, these are analysed taking both complex systems and social practice theories into consideration to provide deeper insights into the evolution of energy systems. The book then draws a series of important conclusions and makes recommendations for the research community and policy makers involved in the design and implementation of policies for sustainable energy transitions.
Using case studies, such as the use of candlelight and energy saving lightbulbs in Denmark, this book unravels light’s place at the heart of social life. In contrast to common perception of light as a technical and aesthetic phenomenon, Mikkel Bille argues that there is a cultural and social logic to lighting practices. By empirically investigating the social role of lighting in people's everyday lives, Mikkel Bille reveals how and why people visually shape their homes. Moving beyond the impact of its use, Bille also comments on the politics of lighting to examine how ideas of pollution and home act as barriers for technological fixes to curb energy demand. Attitudes to these issues are reflective of how human perceptions and practices are central to the efforts to cope with climate change. This ethnographic study is a must-read for students of anthropology, cultural studies, human geography, sociology and design.
This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming more and more, despite the visible damage we are doing to the planet. The chapters cover both the stubbornness of unsustainable consumption patterns in affluent societies and the drivers of rapidly increasing consumption in emerging economies. They focus on consumption patterns with the largest environmental footprints, including energy, housing, and mobility and engage in sophisticated ways with the theoretical frontiers of the field of consumption research, in particular on the ‘practice turn’ that has come to dominate the field in recent decades. This book maps out what we know about consumption, questions what we take for granted, and points us in new directions for better understanding—and changing—unsustainable consumption patterns.
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.
The environment, and how humans affect it, is more of a concern now than ever. We are constantly told that halting climate change requires raising awareness, changing attitudes, and finally altering behaviors among the general public-and fast. New information, attitudes, and actions, it is conventionally assumed, will necessarily follow one from the other. But this approach ignores much of what is known about attitudes in general and environmental attitudes specifically-there is a huge gap between what we say and what we do. Solving environmental problems requires a scientific understanding of public attitudes. Like rocks in a swollen river, attitudes often lie beneath the surface-hard to se...
Offering a unique and critical perspective on energy justice, this Handbook delves into an emerging field of inquiry encapsulating multiple strands of scholarship on energy systems. Covering key topics including generation, transmission, distribution and demand, it explores fundamental questions surrounding policy, climate change, security and social movements.
The chapters in this book explore reasons for the decline of "Rust Belt" cities and the often innovative responses of local leaders and entrepreneurs that are helping to revive these areas.