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The Marketing Research Guide
Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary ma...
The Heart of a King
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The Marketing Research Guide
Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.
The Mantle of Fire
JULIE HUNTLEY Dean of the College of Business, Oral Roberts University Morris Ruddick casts the vision of expecting even greater manifestations of power than in the book of Acts. We are given purpose for developing our spiritual maturity focused on overcoming insurmountable obstacles in today's times. Morris masterfully presents the steps for appropriating the mantle of fire that will change our personal lives and the world around us. The practical insight for those hungering to be used mightily by God is empowering. This book offers the tools for those wanting to be instrumental in changing the spiritual climate of this world, while advancing the Kingdom. MARK MCCLENDON Director of Southeas...
Strategic Planning for Private Higher Education
With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies. Strategic Planning for Private Higher E...
Lead And Succeed
DIVWhether you’re heading a fast-growing department, starting your own business, or helping merge two Fortune 500 companies, you need the confidence to know you are leading well and operating from a foundation of solid leadership principles./div
Aarugha!
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The Emerging Daniel Company
The Emerging Daniel Company is a unique book for the times we are in. It has a present Word that contains spiritual substance and life. This book is not for the complacent, who desire the status quo. It is for those described in Daniel 11:32, 33, "...but the people who know their God shall be strong and carry out great exploits. And those of the people who understand shall instruct many". This book challenges leadership to go beyond our current spiritual maturity, unity and purity. Understanding the times and what to do to help others transition into the new thing that the Lord is doing. Our prayer is that the Spirit of Understanding be imparted and released in your life as you read and stud...
Handbook of Market Segmentation
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
