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ENGLISH LANGUAGE LABORATORIES
Today, acquiring English language skills has become so essential, especially for those who are looking for new jobs in reputed organizations as well as for the practising professionals. Many engineering students, even though they have adequate knowledge of their subject, are unable to express themselves well in English. Taking this into account, engineering colleges/institutes have introduced exclusive English Language Laboratories where students are drilled in the practical aspects of the English language. This compact and comprehensive book is a step-by-step practical guide to students, telling them how to prepare technical reports and how to acquire the basic communication skills—listen...
Strategic Marketing Cases in Emerging Markets
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Combinatorial Optimization
This book offers an in-depth overview of polyhedral methods and efficient algorithms in combinatorial optimization.These methods form a broad, coherent and powerful kernel in combinatorial optimization, with strong links to discrete mathematics, mathematical programming and computer science. In eight parts, various areas are treated, each starting with an elementary introduction to the area, with short, elegant proofs of the principal results, and each evolving to the more advanced methods and results, with full proofs of some of the deepest theorems in the area. Over 4000 references to further research are given, and historical surveys on the basic subjects are presented.
