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How to Measure and Manage Your Corporate Reputation
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.
How to Measure and Manage Your Corporate Reputation
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.
Public Relations in the Digital Age, 1Ce
The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
The Commercial Motor
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A Chronology of Jane Austen and Her Family
For more than thirty years Deirdre Le Faye, one of the world's leading authorities on Jane Austen, has been gathering and organising every single piece of information available about the Austen family before, during and after Jane's lifetime. Her unique chronology, containing some ten thousand entries, is now available in paperback. For the first time, those interested in Jane Austen can discover where she was and what she was doing at many precise moments of her life. The entries, many taken from hitherto unexplored and unpublished documents, are presented in a clear and readable form and each item of information is linked to its source. The volume includes family trees for the extended Austen and Knight families from the sixteenth to the twentieth centuries. This is a key work of reference that every scholar and reader of Austen will find fascinating and indispensable.
