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Howard Lee Johnson was once an angry young black man. His anger began before he was born, when his father impregnated his teenaged mother, then vanished. At twenty, distraught over his mother's death, he sets out to find his father. He ends up in Atlanta, where he falls in love and marries a Christian girl named Charlotte. During the next ten years he lives the life of Riley—until he begins an affair with Naomi, a bartender and former prostitute, and Charlotte kicks him out. For the first time in his life, Howard Lee must face his future, and himself, alone.
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The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
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