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Entrepreneurial Marketing
The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Successful Startups
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Venture Capital Due Diligence
The first book to offer a comprehensive framework for conducting the venture capital due diligence process Venture capitalists and other professional investors use due diligence to uncover all of the critical aspects of a company in which they are considering investing in an attempt to estimate the ROI of this decision. The state of the market, management expertise within the firm, legal concerns, location, and environmental issues are just a few of the factors investors include in their due diligence analyses. This book is the only guide to provide investors with a rigorous due diligence framework that can be customized to fit the practice of the firm. The book provides readers with a clear and complete understanding of the due diligence process and formalizes the process for the VC community. The book is structured around key criteria presented in the form of questions. Each question is followed by in-depth explanations and analyses that incorporate the best practices of today's top VCs, including John Doerr, Don Valentine, Kevin Fong, and Ann Winblad.
Starting a Child Care Center
Starting a Child Care Center is a practical, comprehensive, and motivational entrepreneurial guide. Starting a Child Care Center utilizes a uniquely designed step-by-step, hands-on approach to business formulation. Worksheets are included for the purpose of providing assistance in preparing a business plan. Crucial business development and management information is provided in an easy-to-understand format. Upon completion of the book, the entrepreneur will have a detailed business plan for starting a child care center and will be inspired to take the entrepreneurial challenge.
Starting a Craft Business
Starting A Craft Business is a fresh and innovative inspirational business guidebook for individuals who love to make handcrafted or art items and want to make money while enjoying their talent. Whether the craft artisan is a retired school teacher, vacation bible school craft teacher, disabled professional, or simply a lover of any form of art or craft, this book will help to make their dreams and aspirations of business ownership become a reality.
Entrepreneurship
Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture. The fully revised and updated fif...
Starting a Flower and Gift Shop
Starting a Flower and Gift Shop is a practical, comprehensive, and motivational entrepreneurial guide. Starting a Flower and Gift Shop utilizes a uniquely designed step-by-step, hands-on approach to business formulation. Worksheets are included for the purpose of providing assistance in preparing a business plan. Crucial business development and management information is provided in an easy-to-understand format. Upon completion of the book, the entrepreneur will have a detailed business plan for starting a flower and gift shop and will be inspired to take the entrepreneurial challenge.
