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Young Sam, could have been one of the best musicians, champion cricketer and a class topper. But he has traded all this for a safe-life out of the limelight. When he inherits a magical and quirky journal, his life is the opposite of staying away from the limelight. He tastes success, garners envy but finally finds himself and learns to cherish the beautiful relations in his life. Insightful, humourous, magical and romantic, ‘Uncaged’, brilliantly explores finding one's identity and accepting oneself.
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exempl...
The water, falling on the surface in the form of precipitation and escaping normal losses, moves across the area under the influence of gravitational force. In the process, it defines channels by repetitively following the same pathways. Thus, the river channels evolve in an area through the process of movement of water. Once firmly established they form the most dynamic component of a drainage basin.
This book covers all aspects of design thinking and its intervention as needed for developing products for the elderly. The book deals with the Universal Principles of Design and how they can be included with Technological Interventions for showcasing the product lifecycle. The main technical features include the Anthropometry calculations, Design Thinking approach on the healthcare products, and selection of target group which is elderly in the presented context. Further, the complete product development cycle, the choice of materials, assessment of the designs, prototyping phases and the final product are all discussed in detail. The various fabrication strategies to reduce the cost of the product, ideation stages and Feedback and Assessment right from design to product development stage are discussed. All the Anthropometry details are included specifically for the target group chosen; its mathematical understanding, error, etc. are all discussed in the book. The ideations, rendering and conceptualization based on Cognitive Ergonomics or Hawthorne and various other effects are also discussed in detail.
This book focuses on the basic principles of digital electronics and logic design. It is designed as a textbook for undergraduate students of electronics, electrical engineering, computer science, physics, and information technology. The text covers the syllabi of several Indian and foreign universities. It depicts the comprehensive resources
This Book By A Well-Known China Hand Looks Into The Cultural And Social Interface Between India And China From Ist To 7Th Century-The Golden Period Of Sino-Indian Relations. 7 Chapters-Chronology Of Sino-Indian Relations-Conclusion-Bibliography, Index. Maps And Photography.
Behavioural Finance is a comprehensive textbook intended especially for the management students. It has been designed to polish their decision-making skills in the context of finance and investment decisions. The book provides a balanced presentation of theoretical concepts of behavioural finance and their practical orientation. This book emphasises the application of concepts through case studies and suitable examples in local context. The textbook deals with the concepts of behavioural finance along with its specialised sub-areas. Apart from providing a basic understanding of the concepts in behavioural finance, the book extensively covers the new developments in the area of behavioural fi...
This Book Presents The Research Findings Of Action Research On Trafficking In Women And Children In India (Artwac) That Involved The United Nations Development Fund For Women, The National Human Rights Commission And The Institute Of Social Sciences. Through A Human Rights Perspective, The First Section Of This Book Analyses The Data Generated By Artwac And Gives Detailed Recommendations For Better Judicial Interventions, Law Enforcement And Community Participation In Anti-Trafficking Strategies. The Second Section Contains A Rich Collection Of Case Studies, Giving An On-Ground Picture Of How Exploiters Have Little Or No Respect For The Rights Of Trafficking Victims.
This book intends to promote awareness of human rights amongst women according to the Laws and acts of the Indian Constitution.