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Communication Skills
In the era of information technology, organizations seek employees who have excellent communication skills. The advantage is for the individuals who, with their excellent communicative ability, are able to meet the challenges of the professional world through diverse paths such as writing, speaking, reading, and listening. This comprehensive and student friendly book dwells on various aspects of technical communication that students of science and engineering should be familiar with. Divided into two parts, Part A of the text describes in detail the planning, designing and drafting of documents for a broad range of situations and applications. The text explores the types of business letters ...
Adoption and Implementation of AI in Customer Relationship Management
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can br...
Business Communication
Communication is the lifeblood of every business organization. This book on Business Communication aims to bring about the relevance/importance of communication in business. It highlights the different types of formal and informal communication taking place in an organization. Various forms of written and oral communication; including letters, memos, orders, interviews, group discussions, meetings etc., have been discussed in detail. Besides, the importance of non-verbal communication has also been elucidated. Effort has been made to keep the text simple and comprehensible, including a lot of examples and case studies. Students' exercise at the end of every chapter has been added to inculcate interest in readers for higher and deeper learning. There is comprehensive coverage of all topics on Business Communication prescribed for study for the students of Commerce, Management, Hotel Management and MCA etc. This book is not only helpful for the students of Business Communication, but is also a helpful guide to those who want to improve their communication skills.
Who is Better
"लेखक मूलतः छत्तीसगढ़ राज्य के बिलासपुर जिले से संबंध रखते हैं। प्रारंभिक शिक्षा बिलासपुर से पूर्ण करने के पश्चात, उच्च शिक्षा के रूप में वाणिज्य विषय में एम. फिल. तक की उपाधि गुरु घासीदास विश्वविद्यालय से पूर्ण की है। संचार क्षेत्र में विशेष रुचि रखने के कारण मोबाइल ...
Intelligence and Propaganda in the Cases of Bosnia and Herzegovina and Afghanistan
This book questions the efficiency of propaganda and the affiliated intelligence functions of international organisations by sampling NATO and, to some extent, the UN in peace operations. It examines NATO operations in Bosnia-Herzegovina and Afghanistan in detail as comparative analysis, and considers the commitment of the US military since this is the main driver of the bulk of NATO activities. In addition, the book covers the communication and intelligence activities of the opposing elements in both Bosnia and Afghanistan to offer another comparative approach.
Corporate Social Responsibility
In the contemporary debate on the modern corporation and its impact on the economy, society and nation, the focus has shifted from growth with only profitability to growth with sustainable development, which includes the stakeholders. While there is considerable debate on the corporations' obligations to civil society in the Western world, in the developing countries the debate is sporadic; the present publication is an effort to initiate a nationwide discourse on the concepts and practices of corporate social action in India.The book is divided in two sections; section one contains papers, which analyze the conceptual framework of Corporate Social Responsibility. The unique feature of this ...
