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Manual de sobrevivência para divulgar ciência e saú́de
A obra surge na esteira de um crescente empenho da comunidade científica brasileira em estreitar os laços – por meio das mais diversas ferramentas – com a sociedade. A ideia da publicação vinha sendo pensada pelas autoras há tempos. As raízes do projeto foram plantadas em 2018, quando um curso on-line em divulgação científica passou a ser amplamente oferecido para pós-graduandos da Fiocruz e, posteriormente, para outras instituições. A iniciativa do curso era, na verdade, a síntese de uma série de capacitações que Luisa Massarani, coordenadora do Instituto Nacional de Comunicação Pública em Ciência e Tecnologia (sediado na Fiocruz), vinha realizando em várias partes ...
Science & Theatre
Weitkamp and Almeida enter into the space where museums, universities and research centres operate, as well as the space of theatre practitioners, they explore the richness and plurality of this universe, combining theory and practice, as well as presenting context, knowledge gaps and new data.
The scientific dialogue linking America, Asia and Europe between the 12th and the 20thCentury.
The first volume of Viaggiatori “Curatele” series seeks to recreate some scientific dialogues, namely meetings, exchanges and acquisition of theoretical and practical scientific knowledge, thus linking the cultural, historical and geographical context of America, Asia, Europe and Mediterranean Sea between the 16th and the 20th century. More specifically, the main objective is to consider the role of travellers as passeurs, as “intermediaries” for building and allowing the circulation of knowhow and the practical and theoretical knowledge from one continent to another.
Connecting With Consumers Through Effective Personalization and Programmatic Advertising
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
