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Tüketici Davranışları -II- Güncel Akademik Çalıșmalar
Küreselleşmenin de etkisiyle birçok alanda olduğu gibi pazarlama alanında hızlı değişimler yaşanmaktadır. Geleneksel pazarlama yöntemleri yerini modern pazarlama yöntemlerine bırakmıştır. Günümüzde işletmeler açısından önemli rekabet avantajlarından biri de güncel tüketici davranışlarına göre yeni stratejiler geliştirebilmektir. Pazar payını korumanın ve artırmanın temel kaynağı bu stratejilerde gizlidir. Değişen tüketici davranışlarına en hızlı uyum sağlayan ve tüketiciyi kral/kraliçe olarak gören işletmeler, temel amaçlarını gerçekleştirmek için önemli bir güce sahip olmaktadır. Bu kitabın güncel akademik çalışmalarla tüketici davranışları alanına ve akademik camiaya yararlı olması beklenmektedir. Eserden beklenen katma değerin arttırılması düşüncesi ile geniş bir alana sahip olan pazarlama alanında tüketici davranışlarını inceleyen çalışmalar aynı çatı altında toplanmıştır. Kitapta tüketici davranışı ile ilgili farklı alanlardaki çalışmalara yer verilmiştir.
Society and Politics in an Ottoman Town
This monograph provides a fresh insight into society, urban government and elite power in a little-studied region of the Ottoman Empire bridging Anatolia and Syria.
A Theory of World Politics
This analysis of the historical evolution and contemporary form of the system of world politics utilizes contemporary theories and debates in sociology and global history. Critically reflecting also on world politics in the field of international relations, this book will appeal to a wide readership in a range of fields.
God in Pain
A brilliant dissection and reconstruction of the three major faith-based systems of belief in the world today, from one of the world's most articulate intellectuals, Slavoj Zizek, in conversation with Croatian philosopher Boris Gunjevic. In six chapters that describe Christianity, Islam, and Judaism in fresh ways using the tools of Hegelian and Lacanian analysis, God in Pain: Inversions of Apocalypse shows how each faith understands humanity and divinity--and how the differences between the faiths may be far stranger than they may at first seem. Chapters include (by Zizek) (1) "Christianity Against Sacred," (2) "Glance into the Archives of Islam," (3) "Only Suffering God Can Save Us," (4) "Animal Gaze," (5) "For the Theologico-Political Suspension of the Ethical," (by Gunjevic) (1) "Mistagogy of Revolution," (2) "Virtues of Empire," (3) "Every Book Is Like Fortress," (4) "Radical Orthodoxy," (5) "Prayer and Wake."
Moral Clarity
"Neiman reclaims the vocabulary of morality--good and evil, heroism and nobility--as a lingua franca for the twenty-first century. In constructing a framework for taking responsible action on today's urgent questions, [she] reaches back to the eighteenth century, retrieving a series of values--happiness, reason, reverence, and hope--held high by Enlightenment thinkers. In this ... updated edition, Neiman reflects on how the moral language of the 2008 presidential campaign has opened up new political and cultural possibilities in America and beyond"--Back cover.
An Introduction to International Organizations Law
Provides a framework for understanding how organizations are set up and the logic behind international organizations law.
Basics Creative Photography 02
Basics Creative Photography 02: Context and Narrative is a visually stunning introduction to the use of storytelling in photographic imagery
The Coming Fin De Siècle (Routledge Revivals)
First Published in 1991, this book attempts to show the relevance of Durkheim’s sociology to the debate on modernity and postmodernism. It does so by examining how Durkheim’s ideas can be applied to current social issues. The author argues that there are striking parallels between the social context of the 1890s, when Durkheim began to publish in book form, and today. The book will appeal to the readers of sociology, as well as the related disciplines of philosophy, psychology, cultural studies and history. It is also intended for anyone interested in the issues and questions that were being raised as humanity approached the end of the twentieth century and the end of the millennium.
