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Marketing Through Mud and Dust
Muzi Kuzwayo's valuable insights into black life and values in modern South Africa form the basis of this guide to marketing to black South Africans. However the marketing principles he describes are suitable for all social groups.
Black Man's Medicine
"The title of this book comes from the African adage: "The Black Man's Medicine is the White Man." It implies that black people won't do anything right, unless there is a white man around, or that black people won't be satisfied with anything unless it has been done by a white man. Black Man's Medicine is about economic freedom. It introduces the idea that SEE (self-economic empowerment) is the new BEE. Most importantly, it insists that apartheid was a terrible and unfortunate part of our shared history but should no longer define our present challenges and myriad opportunities for success. In essence this book is about moving from mud and dust, through the boardroom and on to a new Africa, where people work hard and life is decent. Kuzwayo's self-professed goal is help us see our own, familiar truths differently, just in case they have passed their sell-by date, and to question the righteousness of our rituals and to test the accuracy of our adages"--Publisher describtion.
There's a Tsotsi in the Boardroom
The message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs-- whether in parliament, the boardroom, in church, or on the street-- and all marketing strategies should be tailored accordingly.
Race in the Marketplace
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
This Generation Leads: The Latest Leadership Ideas from South Africa
“This book was born out of an idea that I had during the period in which I spent time with several young people who had approached me to assist them in different ways, including personal development, career advancement and growth, as well as growing their businesses and entrepreneurial acumen and skills. I took the challenge but felt that more could be achieved, hence this book. The chapters in this book are written by each one of these young people. They chose the topics, guided by me, and the plan was to simply convey a message from each one of them about leadership. They did not do this for fame or to sell this book to make money, but to share their ideas. The topics covered in this book will appeal to different readers, and some readers might find more lessons in one chapter or in more chapters than one. I urge each one of you who read this book to pick one or a few lessons and share it with those you wish to make a difference to. Mentorship of young people is critical, but this does not mean that the mentors will provide handouts in the form of money. People who wish to grow, are not interested in money, they are interested in a piece of your generous heart.” - Mike Teke
Fine Lines from the Box
From the beginniong Fine Lines from the Box traces a journey of the mind and an ongoing exercise of reading and writing by one of South Africa's most incisive commentators. Taken with Njabulo Ndebele's earlier Rediscovery of the Ordinary, this collection challenges, entreats, cajoles and prods one into understanding a range of issues - the loss of innocence in achieving a ' new South Africa', the President and the AIDS question, higher education and the liberal tradition, the place of English in modern South Africa, that African icon Brenda Fassie, the vagaries of journalism, and the time in the life of a country when the oppressed must free the oppressor. Covering a span of eighteen years from 1987 to 2006 these pieces cut to the nation's quick. They provide a sane view of our recent past and explain much about what often seems to a baffling present.
From Witblits to Vuvuzelas: Marketing in the New South Africa
In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolving industry, new and innovative ways of understanding target markets, objectives and go-to market opportunities are required. For this reason, the book dispels popular myths about which part of the population makes up the ‘main market’, provides novel guidelines based on the author’s years of experience with clients and incorporates invaluable insight from local marketing legends. Personal anecdotes illustrate key concepts, while the main focus of the book is on our diverse culture and the challenges and pitfalls that marketers encounter in this country. Informative, witty and accessible, From Witblits to Vuvuzelas is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing.
China’s Diplomacy and Economic Activities in Africa
This book advocates a broad outlook of China-Africa relations and highlights China’s soft power in Africa. Lahtinen discusses China’s impact in generating economic growth and argues how some African countries have become too dependent on it, as exposed by the recent economic downturn. This book not only bestows the rational and politics of China in Africa in its pursuit of global power in the changing economic and political landscape, but also opens and tackles issues of ideology, Confucianism, China Dream, soft power, culture, democracy, human rights, and geopolitics. Lahtinen argues that unlocking Africa's potential and its trajectory is up to Africa. This book provides an invaluable resource for politicians, policy advisers, researchers, practitioners, people in business and civic organization, and students of China studies, African studies, and international relations.
Civilising Grass
Civilising Grass is a socio-cultural analysis of the lawn on the South African highveld, exploring the complex relationship between landscape and power in the country’s colonial, modernist and post-apartheid eras Drawing from eco-criticism, queer theory, art history and postcolonial studies, this book offers a lively and provocative reading of texts and illustrations to reveal the racial and gendered aspects of ‘natural’ environments. It argues that the lawn, an ordinary and often overlooked feature of South African everyday life, is neither natural nor innocent. Rather, like other colonial landscapes, the lawn functions as a site of commonplace violence, of oppression, dispossession a...
