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Morality and the Market (Routledge Revivals)
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.
Global Challenges in Responsible Business
This book highlights critical challenges for business in a world where corporate responsibility has gone global.
Ethics in Marketing
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The Moral Responsibility of Firms
Individuals are generally considered morally responsible for their actions. Who or what is responsible when those individuals become part of business organizations? Can we correctly ascribe moral responsibility to the organization itself? If so, what are the grounds for this claim and to what extent do the individuals also remain morally responsible? If not, does moral responsibility fall entirely to specific individuals within the organization and can they be readily identified? A perennial question in business ethics has concerned the extent to which business organizations can be correctly said to have moral responsibilities and obligations. In philosophical terms, this is a question of "c...
Managing Sustainable Business
This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalen...
The Wonky Donkey
Kids will love this cumulative and hysterical read-aloud that features a free downloadable song "I was walking down the road and I saw... a donkey, Hee Haw And he only had three legs He was a wonky donkey." Children will be in fits of laughter with this perfect read-aloud tale of an endearing donkey. By the book's final page, readers end up with a spunky hanky-panky cranky stinky-dinky lanky honky-tonky winky wonky donkey Download the free song at www.scholastic.com/wonkydonkey.
Swim Through the Darkness
For over 30 years, Ugly Things magazine has been a resource for rock and roll history. In recent months, editor Mike Stax has published feature articles regarding the life of Craig Smith, an American singer and composer known for appearances on the Andy Williams Show, and Smith's transformation into a psychedelic drug influenced schizophrenic with messianic ideas and violent crimes. Swim Through the Darkness reveals Stax's efforts in tracking down this strange saga of American pop culture. Included in the story are Mickey Dolenz and Mike Nesmith of The Monkees.
Ethics in Social Marketing
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Socia...
Readings in Modern Marketing
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
