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A marketing handbook
This book is aimed for students of Marketing as well as anyone who is interested in the subject including working professionals. As we all know marketing is a vast subject and covers a wide range of topics including but not restricted to Branding, Media, Advertising, Public Relations, Retail, Positioning, Digital Marketing etc. Through this book, readers will get to understand and know various terms or definitions that we typically use in marketing parlance. We have managed to gather over 2000+ such terms and phrases that people normally associate with marketing. This will help students understand the area much better that they are exploring under marketing. We have also included 2 more sect...
20 Days Of Self Management
The book '20 days of self-management’ is a suggestive and practical book. It will help you lead a holistic life by knowing yourself better. Amidst the chaos and rush of modern living , it helps you keep a check of the fundamentals by proposing small , daily activities which can be carried out in a span of 20 days. It helps you understand , implement, and reflect on your thoughts carefully and analyze your feelings by adding a practical approach. What you can do to avoid losing interest and changing your course abruptly is to simply take it one day at a time. Focus on the task you need to accomplish for the day and work as diligently as you can !
Innovation in Management Challenges and Opportunities in the next decade
This edited volume is a compendium of research papers on the theme "Innovation in Management Challenges and Opportunities in the Next Decade". There were twenty seven papers contributed by academicians and researches and eleven papers contributed by amateur authors. The keynote on the theme given by Dr. T. Alex, Chairman, ISRO throws light on innovation in space technology which is ushering in lot of advancements towards well-being of the society.
An Anthropologist Among the Marxists and Other Essays
Most on eminent Indians.
Canadiana
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Trade-marks Journal
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