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Webs of Influence
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Webs of Influence: the Psychology of Online Persuasion
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Business Unusual
It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.
Website Branding for Small Businesses
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: • Targeting the emotional versus the rational brain • The psychology of...
The Abundant Community
" We need our neighbors and community to stay healthy, produce jobs, raise our children, and care for those on the margin. Institutions and professional services have reached their limit of their ability to help us. The consumer society tells us that we are insufficient and that we must purchase what we need from specialists and systems outside the community. We have become consumers and clients, not citizens and neighbors. John McKnight and Peter Block show that we have the capacity to find real and sustainable satisfaction right in our neighborhood and community. This book reports on voluntary, self-organizing structures that focus on gifts and value hospitality, the welcoming of strangers. It shows how to reweave our social fabric, especially in our neighborhoods. In this way we collectively have enough to create a future that works for all. "
The Coward
A BBC TWO BETWEEN THE COVERS BOOK CLUB PICK After a car accident Jarred discovers he’ll never walk again. Confined to a ‘giant roller-skate’, he finds himself with neither money nor job, a shoplifting habit, an addiction to painkillers and strangers treating him like he’s an idiot. Worse still, he’s forced to live back home with his estranged father. Trying to piece himself together, Jarred comes to realise that things don’t have to stay broken after all. The Coward is about hurt and forgiveness, how the world treats disabled people, and how we write and rewrite the stories we tell ourselves about our lives – and try to find a happy ending.
On the Meaning of Life
The question 'What is the meaning of life?' is one of the most fascinating, oldest and most difficult questions human beings have ever posed themselves. In an increasingly secularized culture, it remains a question to which we are ineluctably and powerfully drawn. Drawing skillfully on a wealth of thinkers, writers and scientists from Augustine, Descartes, Freud and Camus, to Spinoza, Pascal, Darwin, and Wittgenstein, On the Meaning of Life breathes new vitality into one of the very biggest questions.
Cultural Emergence
From a pioneer in "social permaculture," how we can foster the inner resources to create the world we know is possible As we emerge from the pandemic, we know there is no going back but how do we step forward? Looby Macnamara is an international thought leader who has been teaching people how to create positive change in their lives, relationships and communities for nearly 20 years. She draws upon the lineages of indigenous wisdom, permaculture design, the Work That Reconnects and combines these with a new understanding of systems thinking and culture to create a profoundly effective toolkit. Cultural Emergence supports us in designing the world we want to live in. It is both a framework an...
The Personal Business Plan
Plan for success No one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan – just going with the flow, seeing what happens? It’s time we gave our lives the same importance we give to our business exploits. The Personal Business Plan offers a practical, field-tested method for effectively planning out what you want from life and exactly how to achieve it. It will change the way you look at yourself, your job and your career. This is an essential toolkit for all ambitious career professionals who want to know how to thrive in their job and simultaneously become a happier and more effective person...
Contextual Design
Contextual Design: Design for Life, Second Edition, describes the core techniques needed to deliberately produce a compelling user experience. Contextual design was first invented in 1988 to drive a deep understanding of the user into the design process. It has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic CD approach has needed little revision, but with the wide adoption of handheld devices, especially smartphones, the way technology is integrated into people’s lives has fundamentally changed. Contextual Design V2.0 introduces both the classic CD techniques and the new techniques needed to "design for life", fulfilling core h...
