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Webs of Influence
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Website Branding for Small Businesses
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: • Targeting the emotional versus the rational brain • The psychology of...
Enemies of the People
Renowned author Kati Marton tells how her journalist parents survived the Nazis in Budapest and were imprisoned by the Soviets.
The Abundant Community
" We need our neighbors and community to stay healthy, produce jobs, raise our children, and care for those on the margin. Institutions and professional services have reached their limit of their ability to help us. The consumer society tells us that we are insufficient and that we must purchase what we need from specialists and systems outside the community. We have become consumers and clients, not citizens and neighbors. John McKnight and Peter Block show that we have the capacity to find real and sustainable satisfaction right in our neighborhood and community. This book reports on voluntary, self-organizing structures that focus on gifts and value hospitality, the welcoming of strangers. It shows how to reweave our social fabric, especially in our neighborhoods. In this way we collectively have enough to create a future that works for all. "
Webs of Influence: the Psychology of Online Persuasion
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Trio
***William Boyd's new novel, The Romantic, is available to pre-order now*** 'An elating read' Sunday Times A producer. A novelist. An actress. It is summer in 1968, the year of the assassinations of Martin Luther King and Robert Kennedy. There are riots in Paris and the Vietnam War is out of control. While the world is reeling our three characters are involved in making a Swingin' Sixties movie in sunny Brighton. All are leading secret lives. Elfrida is drowning her writer's block in vodka; Talbot, coping with the daily dysfunction of making a film, is hiding something in a secret apartment; and the glamorous Anny is wondering why the CIA is suddenly so interested in her. But the show must g...
A Description of Millenium Hall (Feminist Classic)
This adventure novel tells the tale of the Millenium Hall, the female Utopia. The people in the Hall live in a model of mid-century reform ideas. All the women have crafts with which to better themselves. Property is held in common, and education is the primary pastime. The narrator's long-lost cousin relates the series of adventures and how each of the residents arrived at this female Utopia. The adventures are remarkable for their reliance on a nearly superstitious form of divine grace, where God's will manifests itself with the direct punishment of the wicked and the miraculous protection of the innocent. In one tale, a woman about to be ravished by a man is saved, literally by the hand of God, as her attacker dies of a stroke. Millenium Hall was Sarah Scott's most significant novel. Interest in it has revived in the 21st century among feminist literary scholars.
The Beast
An Economist and Financial Times “Best Book of the Year” “Harrowing” true stories from two years of immersion reporting on the migrant trail from Chiapas to Arizona—an “honorable successor to enduring works like George Orwell’s The Road to Wigan Pier” (New York Times) One day a few years ago, 300 migrants were kidnapped between the remote desert towns of Altar, Mexico, and Sasabe, Arizona. A local priest got 120 released, many with broken ankles and other marks of abuse, but the rest vanished. Óscar Martínez, a young writer from El Salvador, was in Altar soon after the abduction, and his account of the migrant disappearances is only one of the harrowing stories he garnered ...
Boyz n the Void
Writing to his brother, G’Ra Asim reflects on building his own identity while navigating Blackness, masculinity, and young adulthood—all through wry social commentary and music/pop culture critique How does one approach Blackness, masculinity, otherness, and the perils of young adulthood? For G’Ra Asim, punk music offers an outlet to express himself freely. As his younger brother, Gyasi, grapples with finding his footing in the world, G’Ra gifts him with a survival guide for tackling the sometimes treacherous cultural terrain particular to being young, Black, brainy, and weird in the form of a mixtape. Boyz n the Void: a mixtape to my brother blends music and cultural criticism and p...
The Autobiography of Kathryn Janeway
The captain who went further than any had before tells her lifestory for the first time in her own words; perfect for fans of the upcoming Star Trek: Prodigy Kathryn Janeway reveals her career in Starfleet, from her first command to her epic journey through the Delta Quadrant leading to her rise to the top as vice-admiral in Starfleet Command. Discover the story of the woman who travelled further than any human ever had before, stranded decades from home, encountering new worlds and species. Explore how she brought together Starfleet and the Maquis as part of her crew, forged new alliances with species across the galaxy and overcame one of Starfleet’s greatest threats – the Borg – on their own remote and hostile territory. Get Janeway’s personal take on key characters such as Seven of Nine, her trusted friend Tuvok, new arrivals like Neelix and her second-in-command, Chakotay.
