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PRINCIPLES OF MARKETING, SECOND EDITION
The book, designed for the undergraduate and postgraduate courses of commerce, arts and management offered at various universities including the University of Delhi helps students understanding the basics of marketing, which is the fundamental activity for every business these days. An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. The book thoroughly covers a wide range of topics and issues, such as, the concept, nature, importance, limitations and evolution of marketing. The concept of marketing-mix, marketing environment, consumer buying behaviour, market segmentation, product, price...
STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION
This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professi...
DECODING 2019 NOVEL CORONAVIRUS: Outbreak: Conspiracies: Impact
Since the outbreak of SARS-CoV-2, a number of attempts have been made by experts, researchers and the political elite to explain away its origin, transmission, intent and impact. There is also the explosion of conspiracy theories of which states, researchers, international and corporate entities, the UN, the World Bank, philanthropists and even the Papacy have not been spared. The viral outbreak is even perceived as an attempt by the powerful not only to reduce global population but to expand their control of the world. The book has been written to expand the understanding of the reader on these critical issues about SARS-CoV-2 which have become very concerning.
Securing Transactions and Payment Systems for M-Commerce
Mobile commerce, or M-commerce, is booming as many utilize their mobile devices to complete transactions ranging from personal shopping to managing and organizing business operations. The emergence of new technologies such as money sharing and transactional applications have revolutionized the way we do business. Wholeheartedly adopted by both the business world and consumers, mobile commerce has taken its seat at the head of the mobile app economy. Securing Transactions and Payment Systems for M-Commerce seeks to present, analyze, and illustrate the challenges and rewards of developing and producing mobile commerce applications. It will also review the integral role M-commerce plays in global business. As consumers’ perceptions are taken into account, the authors approach this burgeoning topic from all perspectives. This reference publication is a valuable resource for programmers, technology and content developers, students and instructors in the field of ICT, business professionals, and mobile app developers.
Politico-Economic Ideas Of Mahatma Gandhi: Their Relevance In The Present Day
This Book Makes An In-Depth Study Of Mahatma Gandhi`S Politico-Economic Ideas And Their Relevance In Present Circumstances. Analysing Gandhi`S Three Cardinal Concepts-Varna Dharma, Trusteeship And Decentralization, It Reviews His Views On Labour, Capital And Agrarian Reorganization.
