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Estudos da Linguagem: Lentes para a leitura do mundo pós-pandêmico contempla resultados de pesquisas realizadas ou em andamento por pesquisadores e alunos que participaram do X SEPPEGEL – Seminário de Pesquisas do Programa de Pós-graduação em Estudos da Linguagem (PPEGEL) da Universidade Federal de Catalão (UFCAT) em 2022, no momento pós-pandemia Covid 19. O seminário almeja congregar e socializar os trabalhos de pesquisadores de instituições parceiras e de alunos de mestrado e doutorado do PPGEL em torno das linhas de pesquisa vigentes, a saber: 1) Discurso, Sujeito e Sociedade; 2) Literatura, Memória e Identidade e 3) Língua, Linguagens e Cultura.
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
This book shows how the realistic foundations and stylized facts of Post-Keynesian economics give rise to macroeconomic implications that are different from those of received wisdom with regards to employment, output growth, inflation and monetary theory, and offers an alternative to neoclassical economics and its free-market economic policies.
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