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Monograph on publishing in India - covers weakness in the distribution network, various types of books (paperbacks, comic and textbooks), library services, book clubs, role of multinational enterprises, copyright obligations, etc. Bibliography pp. 257 to 259.
This book gives a fair picture of the Mass Media as it operates at national level down to the grassroots level where DFP's network operates shoulder to shoulder with rural masses in the area of inter-personal communication . The whole volume has been divided into five chapters, comprising articles by veteran practitioners of mass media of various shades .
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Covers publications in English and Indic languages, published since 1947.