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Buku ini ditujukan bagi siapa saja sebagai tambahan informasi bagi anggota keluarga dan kerabat ataupun mahasiswa yang ingin mendalami pembahasan seputar masalah psikologis pada Ibu selama masa kehamilan hingga pasca melahirkan. Secara keseluruhan buku ini bisa dijadikan salah satu referensi awal bagi semua yang ingin menambah wawasan dan pemahaman seputar kondisi psikologis ibu ibu yang baru pertama kali merasakan pengalamannya sebagai seorang ibu.
Dengan berpegang pada dinding, perlahan saya duduk di lantai, tepat di tempat saya melihat darah segar mengalir. Saya benar-benar tidak bisa berpikir jernih. Apa yang seharusnya saya lakukan? Saya kenapa? Janin saya kenapa? Bagaimana keadaan janin saya? *** Wanita yang baru pertama kali hamil dan melahirkan seperti memasuki dunia baru. Warna-warninya selalu menarik diceritakan dan menambah pengetahuan bagi mama baru atau calon mama. Di buku ini, penulis menceritakan perjalanannya sebagai mama muda. Mulai hamil dan mengalami kandungan lemah (inkompetensi serviks), berjuang agar ASI lancar, menyiapkan MPASI, hingga menjadi mama yang tetap produktif berkarya tanpa mengabaikan buah hati. Ditulis dengan gaya storytelling, buku ini tidak hanya asyik dibaca, tetapi juga kaya akan informasi yang penting diketahui oleh para calon mama. Selling point: 1. Mengenal Kandungan Lemah 2. Baby Blues, Postpartum Depression, dan ASI Tidak Lancar 3. Bolehkah Anak Bermain Gadget? 4. Ketika Keadaan Menuntut Mama untuk Memiliki Penghasilan, dll.
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique. Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews. Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.
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