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The Business of Children's Entertainment
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children's popular culture - the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment. This volume is of interest to professionals and students in media studies, mass communication, and related fields; readers interested in contemporary children's culture and the content of children's programming.
Masculinity/Femininty: re-framing a fragmented debate
The representations and performances of femininity and masculinity are no longer set in stone according to traditions imposed by society. Gender identity and gender roles are evolving. This ebook provides multiple perspectives on the issue that re-frame the debate in a modern context.
Selling the Silver Bullet
Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operat...
Libraries, Classrooms, and the Interests of Democracy
Library marketing and advertising in schools are now very widespread practices. Since libraries and schools have been strongly linked to economic performance, adopting marketing and advertising techniques into them is often seen as a natural extension of that linkage. But should that be the case? John Buschman argues that as we shape and guide our educative institutions, we should carefully consider the consequences. In Libraries, Classrooms, and the Interests of Democracy: Marking the Limits of Neoliberalism, Dr. Buschman details the connections between our educative institutions and democracy, and the resources within democratic theory reflecting on the tensions between marketing, advertis...
Communicating Across Cultures, First Edition
From high-level business negotiations to casual conversations among friends, every interpersonal interaction is shaped by cultural norms and expectations. Seldom is this more clearly brought to light than in encounters between people from different cultural backgrounds, when dissimilar communication practices may lead to frustration and misunderstanding. This thought-provoking text presents a new framework for understanding the impact of culture on communication and for helping students build intercultural communication competence. With illustrative examples from around the globe, the book shows that verbal and nonverbal communication involves much more than transmitting a particular message--it also reflects each participant's self-image, group identifications and values, and privacy and relational needs. Readers learn to move effectively and appropriately through a wide range of transcultural situations by combining culture-specific knowledge with mindful listening and communication skills. Throughout, helpful tables and charts and easy-to-follow guidelines for putting concepts into practice enhance the book's utility for students.
Women in Public Relations
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered in...
American Journal of Islamic Social Sciences 25:4
The American Journal of Islamic Social Sciences (AJISS) is a double blind peer-reviewed and interdisciplinary journal that publishes a wide variety of scholarly research on all facets of Islam and the Muslim world: anthropology, economics, history, philosophy and meta-physics, politics, psychology, religious law, and traditional Islam. Submissions are subject to a blind peer review process.
Salaryman Masculinity
This book of the Japanese hegemonic salaryman masculinity demonstrates the way in which the participants construct their masculinities through their life course. Their narratives reveal their contradictions, doubts, dilemmas, anxieties and resignation behind the fa ade of their confidence and pride.
Girls Make Media
More girls are producing media today than at any other point in U.S. history, and they are creating media texts in virtually every format currently possible--magazines, films, musical recordings, and websites. Girls Make Media explores how young female media producers have reclaimed and reconfigured girlhood as a site for radical social, cultural, and political agency. Central to the book is an analysis of Riot Grrrl--a 1990s feminist youth movement from a fusion of punk rock and gender theory-and the girl power movement it inspired. The author also looks at the rise of girls-only media education programs, and the creation of girls' studies. This book will be essential reading for anyone seeking to understand contemporary female youth in today's media culture.
The Other Parent
Examines how we have allowed media to bombard our children's lives and offers practical advice on countering the incessant parade of images that frighten, intrigue, and influence America's kids.
