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Psychology of Language and Learning
There are very few psychologists living today who have contributed more to the advancement of psychology, in general, and to the psychology of language and thought, in particular, than O. Hobart Mowrer. It would indeed be ludicrous to attempt to list the many and varied accomplishments and contributions that Dr. Mowrer has made to his profession over the years. Even the selected essays that are in this volume can only suggest a modicum of his remarkable, vital, and ongo ing contribution to the psychology of language and thought. Further more, the chapters in this book, which were published over a period of some twenty-five years, clearly illustrate that Dr. Mowrer was concerned not only with...
Philosophic Foundations of Genetic Psychology and Gestalt Psychology
XVI Psychologists have, however, shown that what we are primarily aware of is not a succession of sense-data but figures-ground phenomena: Wittgenstein's ambiguous duck-rabbit is merely one such example. They have also drawn our attention to the existence of tertiary qualities in perception, such as 'symmetry' and 'elegance' which are just as directly given as are the perceived colours red, green or yellow. It is interesting to note that Merleau-Ponty has made considerable use of Gestalt ideas in his Phenomenology of Perception. One of the commonest reasons given by linguistic philosophers for not making direct use of the results of psychological research (although philosophers are usually w...
Tools, Weapons and Ornaments
The book examines the link between history and archeology derived from funerary and settlement materials in early Medieval Central Europe. The evidence demonstrates that the populations located to the north of the Roman frontiers were culturally aware societies with socio-political structures.
Old Norse Religion in Long-term Perspectives
The study of Old Norse Religion is a truly multidisciplinary and international field of research. The rituals, myths and narratives of pre-Christian Scandinavia are investigated and interpreted by archaeologists, historians, art historians, historians of religion as well as scholars of literature, onomastics and Scandinavian studies. For obvious reasons, these studies belong to the main curricula in Scandinavia but are also carried out at many other universities in Europe, the United States and Australia a fact that is evident to any reader of this book. In order to bring this broad and varied field of research together, an international conference on Old Norse religion was held in Lund in J...
Tracing their Tracks
Understanding the relation of semiology to Western iconography is essential, as it is the element that, often unconsciously, influences perception in Western society. Scholars, such as Klaus Düwel with his outstanding knowledge of runic script, sometimes reach their limits if inscriptions are complemented with abstract images that may be accidental scratches or, on the other hand, a sign or signs indicating symbolic meaning. The detailed definition of the Medieval World by Margaret Clunies ...
Lenguaje publicitario
INTRODUCCIÓN: Aproximación al fenómeno de la publicidad. Los profesionales de la publicidad.(J. de los Ángeles) Parte I. EL ESTUDIO DEL MENSAJE PUBLICITARIO 1. Publicidad y retórica (K.Spang) 2. Aspectos semióticos de la publicidad (A.Vilarnovo) Parte II. ELABORACIÓN DEL MENSAJE PUBLICITARIO 3. Conocimiento del destinatario. Dimensión ética del mensaje publicitario (D.Vela) 4. Texto e imagen en el mensaje publicitario (M. V. Romero) 5. Eslóganes, jingles y otras frases felices (J. D. Fernández) 6. El sonido en el mensaje publicitario. (K. Betés) 7. El espacio en el mensaje publicitario ( D. Roca) Parte III. EL ESPAÑOL DE LOS MENSAJES PUBLICITARIOS 8. Lengua y grafía. Recursos fónicos (L. Blanco) 9. La palabra en los mensajes publicitarios (M V. Romero) 10. Sintaxis publicitaria I (A. Rodríguez) 11. Sintaxis Publicitaria II (S. Robles) APÉNDICE Figuras retóricas en la publicidad (K. Spang).
Geronto-psychiatric Literature in the Postwar Period; a Review of the Literature to January 1, 1965
Includes narrative review and 2747 references arranged in alphabetical order by author. Review reflects interdisciplinary approach to study of human problems; references, many foreign, include those pertinent to social and cultural aspectsof aging. Study was subsidized by the Swiss National Fund for Scientific Research.
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