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Highly original and pragmatic approach Aimed at C and B grade students (i.e. the majority) Short, accessible and user-friendly
Prego! is easy to use! For this exciting new edition, we listened to our many adopters and made significant revisions to adapt Prego! to the changing needs of your students. Every aspect of this program is based on the strong foundation of vocabulary and grammar presentations unique to Prego along with communicative activities and expanded cultural material to help students develop language proficiency. As a result, the program is even stronger, offering a truly integrated approach to presenting culture that inspires students to develop their communication skills. All print and media supplements for the program are completely integrated in CENTRO, our comprehensive digital platform that brings together all the online and media resources of the Prego! program. These include the Quia online versions of the workbook and laboratory manual, the video program, the music playlist, and new interactive games. Instructors will also find an easy-to-use grade book, an instructor dashboard, and a class roster system that facilitates course management and helps reduce administrative workload.
Compiled by a linguist specializing in the region, this two-way pocket dictionary and phrasebook offers a map of Afghanistan; information useful for relief workers, business people, and travelers; and a concise grammar, pronunciation guide, and alphabet for one of the country's official languages.
This combines the traditional reference grammar with a section on contemporary usage and a third part on vocabulary. Each third concentrates on demystifying areas of common error and confusion for the English speaker and on developing in the user an appreciation of key structures along with a sensitivity to nuance and authentic expression. Part 2 in particular promotes an awareness of register, providing a range of expressions to suit different needs - advising, offering, requesting etc - from the most formal usage to argot and vulgarism. The final word-master section extends productive skills in building on verbs and nouns to extend idiom, using synonyms, avoiding faux amis together with specialist vocabulary for topics such as computer sciences, banking, literature. All examples are fully translated and realia illustrates particular grammar/usage vocabulary points in practice.
«Senza clienti non c’e’ business», sostiene Peter Drucker. E ben difficilmente si cresce se non crescono le vendite. Sono considerazioni ovvie a tutti, esattamente come sostenere che è la direzione commerciale a dover vendere. Viceversa, il mercato ci sta da tempo dicendo che è l’intera azienda a doverlo fare. La vendita necessita quindi di un significativo ripensamento per sviluppare una diversa competitività. Questo libro aiuta singoli e aziende a innovare culture e comportamenti in ambienti complessi.