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The Making of an Atlantic Ruling Class
With The Making of an Atlantic Ruling Class, Kees van der Pijl put class formation at the heart of our understanding of world politics and the global economy. This landmark study dissects one of the most decisive phenomena of the twentieth century-the rise of an Atlantic ruling class of multinational banks and corporations. A new preface by the author evaluates the book's significance in the light of recent political and economic developments.
The Planetary Bargain
Corporate scandals and lack of confidence in our largest institutions mean that corporate social responsibility (CSR) now matters more than ever. Encroaching on CSR are concepts such as corporate sustainability and corporate citizenship, and older concerns with business ethics, business in society and the ethical corporation. This significantly revised and updated version of The Planetary Bargain explains the relations among these concepts and reflects the author's new ideas and their new context. Enterprises across the world are waking up to the need for social responsibility towards shareholders and potential investors, managers and other employees, customers, business partners and contrac...
Corporate Social Responsibility
The current theory of corporate social responsibility (CSR) is developing along three interwoven lines - oral, social, and environmental. Although everybody recognizes that although CSR is of growing concern in a globalized economy, it being at the top of the board of director's agenda and also good for business, there is no sign of consensus on its rules, structures, or procedures. Now, this collection of essays by leading jurists, businesspeople, and academics takes a giant step toward a more cohesive and durable set of principles that can contribute to a cleaner environment and a better society while respecting and protecting the interests of all stakeholders.
Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced
Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Moral Capitalism
“Young persuasively demonstrates the necessity for businesses to elect higher values over unbridled greed . . . a most important book.” —Foreword Reviews A blueprint for global social justice is needed and this book provides one by showing that the ethical standards inherent in capitalism have been 1) compromised by cultural values inimical to capitalism’s essentially egalitarian, rational spirit and 2) distorted by the short-sighted, dog-eat-dog doctrines of social Darwinism into what he calls “brute capitalism.” The text presents how the Caux Round Table for Moral Capitalism’s Principles for Responsible Business can serve as a blueprint for a new, more “moral capitalism” and shows how, if guided by these principles, capitalism is really the only system with the potential to reduce global poverty and tyranny and address the needs and aspirations of individuals, societies and nations./
French Industrial Relations in the New World Economy
Examining the traditionally predominant role of the state in shaping employment patterns and social policy in France, French Industrial Relations in the New World Economy analyzes the impact of globalization on French industrial relations. Looking at the changing economic context of industrial relations, this important text places particular emphasis on the notion of a shift from a national, Fordist form of employment regulation, to an international, post-Fordist form - examining in detail the impact of this shift on the role of the French state and on the balance of power between employer and trade union organizations. Including chapters on employer organizations, collective bargaining, the role of the state, and workplace representation, French Industrial Relations in the New World Economy explores this fascinating topic in detail and provides a detailed resource for postgraduates studying trade unions, industrial and employee relations, and industrial studies in general.
International Business
This is the third edition of the widely respected text International Business, which offers a comprehensive yet critical overview of the phenomenon of globalisation and its impacts on key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition covers the core international business topics and themes, including multinationals, internationalisation, and international market entry, as well as a new focus on risk, business models, and hyperglobalisation. With dedicated chapters on the role of non-market actors in international business, the book provides a multi-disciplinary worldview for readers. Featuring a wealth of case studies and pedagogy, the new edition examines the rise of India and China as well as growing levels of risk within the global system. The book looks at those developed economies which have been the core drivers behind the trend towards hyperglobalisation. The author explores and guides students through what this means for the study of international business. A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning.
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