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Driving Green Marketing in Fashion and Retail
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.
Product Lifecycle Management Enabling Smart X
This book constitutes the refereed post-conference proceedings of the 17th IFIP WG 5.1 International Conference on Product Lifecycle Management, PLM 2020, held in Rapperswil, Switzerland, in July 2020. The conference was held virtually due to the COVID-19 crisis. The 60 revised full papers presented together with 2 technical industrial papers were carefully reviewed and selected from 80 submissions. The papers are organized in the following topical sections: smart factory; digital twins; Internet of Things (IoT, IIoT); analytics in the order fulfillment process; ontologies for interoperability; tools to support early design phases; new product development; business models; circular economy; maturity implementation and adoption; model based systems engineering; artificial intelligence in CAx, MBE, and PLM; building information modelling; and industrial technical contributions.
Flexible Automation and Intelligent Manufacturing: Establishing Bridges for More Sustainable Manufacturing Systems
This book reports on cutting-edge research and developments in manufacturing, giving a special emphasis to solutions fostering automation and sustainability. Topics cover manufacturing process optimization, remanufacturing, machines and mechanical design, CAD/CAM/CAE, materials characterization and processing, measurement and predictive maintenance techniques. Further topics include artificial intelligence and IoT in manufacturing, robotics, and cutting-edge issues in Industry 4.0/5.0. Based on proceedings of the 32nd edition of the International Conference on Flexible Automation and Intelligent Manufacturing, FAIM 2023, held on June 18 – 22, 2023, in Porto, Portugal, this first volume of a 2-volume set provides academics and professionals with extensive, technical information on trends and technologies in manufacturing, yet it also discusses challenges and practice-oriented experience in all the above-mentioned areas.
Advances in Product Design Engineering
This book focus on the product design process. It follows a holistic approach covering conceptual design, design methodologies, sustainability, manufacturing, product analysis, materials, design and manufacturing technologies. The reader can find interesting cases about industrial design, 3D printing and 4D printing for wearables. The axiomatic design methodology is presented together with applications in machine learning and knowledge-based systems. Research about personalized fashion and professional uniform evaluations methods are included. Finally, the digital transformation, aesthetic design and the use of materials in orthopedic design is present.
Business Models and ICT Technologies for the Fashion Supply Chain
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2016, the 6th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2016. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.
Social Media and Online Consumer Decision Making in the Fashion Industry
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intent...
Kapitalistische Subjektivation
Quantifizierung, Singularisierung, digitaler Kapitalismus - mit diesen Schlagwörtern wird in der soziologischen Zeitdiagnose über die Veränderung der Gesellschaft sowie der Subjekte der Gegenwart gesprochen. Aber wie verhalten sich die beobachteten Veränderungen zur Grundstruktur der Gesellschaft? Der Begriff des kybernetischen Kapitalismus erlaubt, Wandel und Kontinuität der Gegenwartsgesellschaft sowie die Effekte auf die Subjektivität und den Wandel des Sozialcharakters zu erfassen. Peter Schulz gelingt damit die Integration der Befunde zu Digitalisierung, Prekarisierung und Autoritarismus in eine soziologische Diagnose der Gegenwartsgesellschaft.
Ethical AI and Data Management Strategies in Marketing
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance pl...
Cross-Cultural Perspectives on Luxury Marketing
As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.
Improving Service Quality and Customer Engagement With Marketing Intelligence
To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these ...
