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Communication Arts
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In Love with Defeat
Journalist and publisher Brandt Ayers's journey takes him from the segregated Old South to covering the central scenes of the civil rights struggle, and finally to editorship of his family’s hometown newspaper, The Anniston Star. The journey was one of controversy, danger, a racist nightrider murder, taut moments when the community teetered on the edge of mob violence that ended well because of courageous civic leadership and wise hearts of black and white leaders. The narrative has outsized figures from U.S. Attorney General Robert Kennedy to George Wallace and includes probing insights into the Alabama governor as he evolved over time. High points of the story involve the birth of a New South movement, the election of a Southern President, and the strange undoing of his presidency. An Afterword, made imperative by the cultural and political exclamation point of a black President, bridges the years from the disappearance of the New South in the 1980s to Barack Obama’s first term.
Notitia Monastica
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Flight Paths
Finalist for the 2017 da Vinci Eye presented by Hopewell Publications In the late 1970s, the bald eagle and the peregrine falcon were heading toward extinction, victims of the combined threats of DDT, habitat loss, and lax regulation. Flight Paths tells the story of how a small group of New York biologists raced against nature's clock to bring these two beloved birds back from the brink in record-setting numbers. In a narrative that reads like a suspense tale, Darryl McGrath documents both rescue projects in never-before-published detail. At Cornell University, a team of scientists worked to crack the problem of how to breed peregrine falcons in captivity and then restore them to the wild. M...
Adweek
Vols. for 1981- include four special directory issues.
Hey, Whipple, Squeeze This
A new, revised edition of the classic bestseller In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products. Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.
