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Wine Marketing & Sales, Second edition
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Wagner
It has long been acknowledged that Richard Wagner was a virulent antisemite, yet the composer has also been characterized as an idealistic revolutionary, and historians have puzzled over the paradox of these conflicting elements in his character. In this fascinating book, Paul Lawrence Rose argues that Wagner did not suddenly change from a progressive revolutionary into a reactionary racist; for him, as for many other Germans, the idea of revolution always contained a racial and antisemtic core. Rose approaches Wagner on varying levels so as to see him as he really was: he places Wagner within the context of mid-nineteenth-century German revolutionary culture; he studies the composer's whole...
A Very Dangerous Citizen
Going beyond a biography, this text uses the life of blacklisted Hollywood writer and director Abraham Lincoln Polonsky to help us understand the relationship between art and politics in American culture and to uncover the effects of US anticommunism and anti-Semitism.
Master of Defence
George Silver's Paradoxes of Defence (1599) and Brief Instructions upon my Paradoxes of Defence (ca. 1605) are probably the most important works ever written on the Western martial tradition. Silver straddles the medieval and Renaissance worlds, summing up the collective experience of centuries of European warcraft, while presenting a fighting style that ensures victory in the urban battlefield of single combat, street brawls and honorable duels. Silver presents a complete integrated fencing system applicable to a wide variety of weapons, but more importantly provides a theoretical framework of universal principles by which to judge any technique, theory or strategy. He teaches how to identi...
Thinking Beyond the Test
In the wake of initiatives such as No Child Left Behind and the use of high-stakes testing, the emphasis in schools has been on drill and practice for the test. Genuine understanding and critical thinking have been increasingly shortchanged. As a result, students have fewer opportunities to advance their insight into cognitive and emotional challenges, even though both teachers and parents recognize the importance of developing deliberative and reflective thinking skills. This book uniquely combines two things. First, it provides resources for classroom teachers in grades 3 – 6 that make it possible for them, at a moment’s notice, to take advantage of a teachable moment by drawing students into productive intellectual discussions. Second, it gives the reader an overview of the rationale and the research base for engaging students in educational activities that are truly intellectual and that are not limited to training for testing success.
Education for Knowing
If our goal is Education for Knowing, as the title says, then we need to be guided by a conception of what knowing is. For example, we can all agree that there are “math facts” that students need to learn, and we can agree that there are general concepts and laws that students should be acquainted with. But is there more involved, perhaps something like nurturing in students a desire to probe deeper into the workings of thing? Or developing a capacity to explain why things work the way they do? Our conceptions of what genuine knowing is serve as guides to what we think the goal of education is, and they tell us how to “build a student.” However, as it turns out, there are multiple conceptions of what knowing truly involves, and these conceptions tend to be different for different sets of education stakeholders such as parents and their children, school administrators, and educational researchers. Understanding this diversity of conceptions of knowing will make it easier for representatives of the different stakeholder groups to work together to accomplish the goal of building knowing students.
The Wound That Will Never Heal
Paul Brian Heise's The Wound That Will Never Heal is an original allegorical reading of Richard Wagner's epic music drama The Ring of the Nibelung. Heise challenges the standard view that Wagner merely dramatizes the conflict between love and power and demonstrates instead that his greatest work is an allegory exploring humanity's longing for transcendent value and that quest's paradoxical establishment of a science-based secular society. By employing a more extensive analysis of primary evidence than any prior interpretation, The Wound That Will Never Heal is the first interpretation to propose and sustain a global and conceptually coherent account of the entire Ring.
Ethical Decision Making in School Administration
Pedagogically rich, demographically inclusive, and culturally sensitive, Ethical Decision Making in School and District Administration exposes educational leaders to an interdisciplinary array of theories from the fields of education, economics, management, and moral philosophy (past and present). Authors Paul A. Wagner and Douglas J. Simpson demonstrate how understanding key concepts can dramatically improve management styles and protocols. Key Features Contains numerous case studies that apply the book's concepts to relevant ethical issues faced by school administrators Reveals possibilities for thinking outside the box in terms of morally informed and effective leadership strategies aimed at securing organizational commitment and shared vision Presents multiple theories of ethics, demonstrating how they inform decision making and culture building in school districts Incorporates a range of in-text learning aids, including figures that clarify and critique ideas, a complete glossary, and end-of-chapter activities and questions
Pocket People
This quick-reference guide provides on- the-go self-exploration, personality assessment and insight.Flip through the pages and explore each of the 78 personalities. Learn about the emotional and behavioral nuances in yourself and others. Experience greater compassion and understanding.This book is a collection of insights distilled from Paul Wagner's in-depth series, The Field Guide to Human Personalities.May you see yourself clearly, accept yourself fully, forgive yourself with abandon, and feel worthy of your dreams.Paul WagnerFeb 16, 2016Boulder, CO
The Personality of Math
If our goal is to broaden and deepen students’ awareness and understanding of mathematics, we advance the idea that engaging students with what we metaphorically call the personality of math. That is, we think that students who engage with the math’s (1) human champions, (2) with its history and philosophy, and (3) with the nature of its problems and inferential challenges, are more likely to have a positive attitude toward math that will encourage greater learning.
