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Advanced Brand Management
Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insights How to use emotion to secure brand success How to create a brand vision How to create a power brand strategy How to develop positioning strategies that bring outstanding results How to respond to brand architecture challenges What to consider in extending, revitali...
ADVANCED BRAND MANAGEMENT - 3RD EDITION
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answe...
Asia's Star Brands
ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading for anyone committed to doing business in Asia. - Miles Young, Chairman, Ogilvy & Mather, Asia Pacific China and Japan, as well as India and the Emirates, suggest remarkable achievements by local companies in the field of branding and brands. Such a revolution shall impact not only the regional markets but also the world ec...
Branding for the Public Sector
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand
Islamic Branding and Marketing
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and ...
Strategic Positioning
Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. Strategic Positioning shows how world class positioning can be developed based on the most current techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies.
The Branding of MTV
There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard of it. It is a name associated with youth and music and all areas in which the two are involved. It has dominated the market space in the category of music television since its inception and looks like it will continue to do so in the foreseeable future. This book is not so much a tribute to MTV, although it deserves as much, but an analysis of how the MTV brand has been built. Global brands do not just arrive by accident - they are carefully and ...
Paul, Christian Textuality, and the Hermeneutics of Late Antiquity
The essays in the present volume celebrate the work of Margaret M. Mitchell (University of Chicago) by engaging, extending, and challenging her ground-breaking research in three areas: (1) the letters of Paul the Apostle, both authentic and pseudepigraphic; (2) the emergence and rapid development of early Christian literary culture over the first few centuries of the cult’s existence; and (3) Late Antique interpretive practices and perspectives, particularly among patristic readers of the scriptures.
Paul, Theologian of God’s Apocalypse
This collection of essays argues that Paul's articulation of Christ and his saving work makes use of the categories and perspectives of ancient Jewish apocalyptic eschatology. Such eschatology is concerned with the expectation that God will finally and irrevocably put an end to the present order of reality ("this age") and replace it with a new, transformed order of reality ("the age to come"). In Paul's view, God has initiated this eschatological act of cosmic rectification in the person and work of Christ. The essays included, two of them previously unpublished, investigate and illuminate various aspects of Paul's christologically focused appropriation of ancient Jewish apocalyptic eschatology, particularly in his letters to the Galatians and the Romans. The collection begins with the author's seminal essay on the two tracks of Jewish apocalyptic eschatology (forensic and cosmological) from 1989 and ends with an essay from 2016 containing the author's retrospective restatement and elaboration of his views.
Paul: Jew, Greek, and Roman
This volume, Paul: Jew, Greek, and Roman, explores a number of the important and diverse cultural, ethnic and religious dimensions of the complex background of Paul the Apostle. Some of the treatments are focused and specific, while others range over the broad issues that go to making up the world of the Apostle.
