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Contributions to Communicational, Cultural, Media, and Digital Studies
This book is about communication, a universal, yet particular, form of linking people and ideas. It details the growing and multiform uses, functions, interactions, and effects of communication in the contemporary “world-society”, and highlights the dialectic between society and communication. It will also serve to stimulate critical thinking. The book is structured as a compendium of the sociology of communication, providing a practical and pedagogical-didactic resource especially for students, including case studies, summary-tables, questions for review, and excerpts from selected works and authors. This book is a major contribution to cultural, media, and digital studies, and will be of interest to those who live in an increasingly digital, technological, and global society, and want to understand a phenomenon as social as it is inevitable, spontaneous, and influential.
Explorations in Critical Studies of Advertising
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
New Media and Visual Communication in Social Networks
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Organizational Communication in the Digital Era
Zusammenfassung: This edited collection examines different facets of organizational communication in the context of current technological developments and disruptions brought about by the COVID-19 pandemic. AI is making inroads in organizational communication practice, influencing how organizations communicate and interact with their environments. It drives, augments and supplements organizational communication. Chatbots, for example, are becoming increasingly relied upon by organizations, using them to manage basic communication tasks that used to belong solidly to the realm of human. Similarly, developments such as ChatGPT have attracted scholarly attention due to their perceived implicati...
Seduction in Popular Culture, Psychology, and Philosophy
Seduction is a complicated concept that is a part of the general human experience. Despite the prevalence of seduction in our personal lives as well as within popular culture, the concept has not been widely discussed and researched as an academic field. Seduction in Popular Culture, Psychology, and Philosophy explores the concept of seduction and the many ways it can be understood, either as a social and individual practice, a psychological trait, or a schema for manipulation. Taking a cross-disciplinary approach, this publication features research-based chapters relevant to sociologists, media professionals, psychologists, philosophers, advertising professionals, researchers, and graduate level students studying in related areas.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Masks and Human Connections
This interdisciplinary collection explores four distinct perspectives about the mask, as object of use for protection, identity, and disguise. In part I, contributors address human identities within collective social performance, with chapters on performativity and the far right and masked identities in political resistance and communication. Part II focuses on the mask as a signifying object with strong representational challenges, exploring representations in festivals, literature, and film. Part III investigates the ambiguous use of the mask as a protective and concealing element, delving into visual culture and digital social media contexts. Finally, Part VI draws on the work of Levinas and Deleuze to investigate a philosophical view of the mask that addresses memory and ethics within intersubjective relationships. Questioning the contemporary world, using communication, sociology, visual culture, and philosophical theory, the volume provides a pedagogical and formative perspective on the mask.
Conceiving Virtuality: From Art To Technology
This book provides new theoretical approaches to the subject of virtuality. All chapters reflect the importance of extending the analysis of the concept of “the virtual” to areas of knowledge that, until today, have not been fully included in its philosophical foundations. The respective chapters share new insights on art, media, psychic systems and technology, while also presenting new ways of articulating the concept of the virtual with regard to the main premises of Western thought. Given its thematic scope, this book is intended not only for a philosophical audience, but also for all scientists who have turned to the humanities in search of answers to their questions.
Women's Health and Biomechanics
This book focuses on particular mental and physical aspects of women’s health, presenting topics concerning the pelvis and pelvic floor dysfunction and the breast during a woman’s life, such as rehabilitation for pelvic and breast disorders, and the benefits of biomechanical analysis in treating these conditions. With each chapter providing a brief survey of a major research area related to the theme, the book offers an integrated overview of topics such as the bio-psycho-social model of women’s health, pelvic floor evaluation in sports, the breast, pregnancy and delivery. It is a valuable resource for a wide range of readers, including researchers, graduates and professionals.
The SAGE International Encyclopedia of Mass Media and Society
The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.
