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Let a Thousand Flowers Bloom
Commemorates Prof Dr Rene Wagenaar and illustrates the impact he had on research and discussions on research topics. This book is divided into four parts, each part relating to a specific area of Prof Wagenaar's career and also more or less reflecting the work he did at the three universities that played a role in his career.
Market-Oriented Technology Management
This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.
Globalization of Professional Services
In the past, services had a strong local and national focus. Professional services were very likely to be independently and autonomously organized from country to country in order to cater to local needs and local legal requirements. This has since changed radically, and highly integrated business and delivery models around the globe have become the status quo in clients’ businesses and strategies. Serving clients on a global level requires professional services firms to adopt a structural change from local to distributed global sales and delivery. This book brings together many years of experience, current perspectives and future ideas of international business practitioners, academics, a...
Networked Digital Technologies, Part II
On behalf of the NDT 2010 conference, the Program Committee and Charles University in Prague, Czech Republic, we welcome you to the proceedings of the Second International Conference on ‘Networked Digital Technologies’ (NDT 2010). The NDT 2010 conference explored new advances in digital and Web technology applications. It brought together researchers from various areas of computer and information sciences who addressed both theoretical and applied aspects of Web technology and Internet applications. We hope that the discussions and exchange of ideas that took place will contribute to advancements in the technology in the near future. The conference received 216 papers, out of which 85 were accepted, resulting in an acceptance rate of 39%. These accepted papers are authored by researchers from 34 countries covering many significant areas of Web applications. Each paper was evaluated by a minimum of two reviewers. Finally, we believe that the proceedings document the best research in the studied areas. We express our thanks to the Charles University in Prague, Springer, the authors and the organizers of the conference.
Managing Information Technology in a Global Economy
Today, opportunities and challenges of available technology can be utilized as strategic and tactical resources for your organization. Conversely, failure to be current on the latest trends and issues of IT can lead to ineffective and inefficient management of IT resources. Managing Information Technology in a Global Economy is a valuable collection of papers that presents IT management perspectives from professionals around the world. The papers introduce new ideas, refine old ones and possess interesting scenarios to help the reader develop company-sensitive management strategies.
Social Experiments with Information Technology and the Challenges of Innovation
A Selection of Papers from the EEC Conference on Social Experiments with Information Technology in Odense, Denmark, January 13-15, 1986
The Perfect Swarm
One of the greatest discoveries of recent times is that the complex patterns we find in life are often produced when all of the individuals in a group follow the same simple rule. This process of ''self-organization'' reveals itself in the inanimate worlds of crystals and seashells, but as Len Fisher shows, it is also evident in living organisms, from fish to ants to human beings. The coordinated movements of fish in shoals, for example, arise from the simple rule: ''Follow the fish in front.'' Traffic flow arises from simple rules: ''Keep your distance'' and ''Keep to the right.'' Now, in his new book, Fisher shows how we can manage our complex social lives in an ever more chaotic world. His investigation encompasses topics ranging from ''swarm intelligence'' to the science of parties and the best ways to start a fad. Finally, Fisher sheds light on the beauty and utility of complexity theory. An entertaining journey into the science of everyday life, The Perfect Swarm will delight anyone who wants to understand the complex situations in which we so often find ourselves.
Services Marketing: People, Technology, Strategy (Eighth Edition)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Essentials of Services Marketing
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American,...
Business Agility and Information Technology Diffusion
This book addresses issues related to business agility and the diffusion of Information Technology (IT). Success, even survival, in today's business environment has been made complex and difficult by technologically-based competitive pressure. One promising strategy is to be agile and ready to adapt quickly to changes in the environment or market. Such strategy takes shape as an agile software development, agile manufacturing, agile modeling and agile iterations. In contrast, successful IT diffusion is known to be a process that takes time and careful effort. Many IT projects that succeeded in developing a product have subsequently failed in changing the behavior of the target group when dif...
