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Television and Political Advertising
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
Mother Jones Magazine
Mother Jones is an award-winning national magazine widely respected for its groundbreaking investigative reporting and coverage of sustainability and environmental issues.
The Manipulated Path to the White House
This book takes the reader through the intricate process by which the United States chooses its President. All aspects of the 1996 presidential election are covered--from the first primary election votes cast in New Hampshire to the fun and excitement at the two national conventions to the presidential candidate debates to President Bill Clinton's final victory over Senator Bob Dole on Election Day. Particular attention is paid to the campaign finance scandals which dominated the last three weeks of the 1996 presidential campaign. The book then offers a series of realistic and achievable reforms designed to make presidential elections less manipulative and more fair to voters.
George Bush
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Public Papers of the Presidents of the United States: George Bush, 1989
Public Papers of the Presidents of the United States
Negative Political Advertising
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Record
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