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How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen
In this superhero saga, a Black family of seven superheroes strengthen their powers to fight against gang and gun violence in Chicago. This tasks takes them on an expedition to also fight against racial hatred, brotherly hatred, and historical hatred in America, all while helping their brother and son, Bradley - a 16-year-old cyborg who can absorb and shoot bullets. Bradley recently lost his best friend to school shooting and struggling with the reality of being a bullet-proof Black boy. As you read the narrations from six of the family members, you'll learn how complicated it is to be a Black superhero family.
Patterns for Uhura’s dress, Hobbit slippers, a Summer Queen shawl, and other projects for crafty geeks . . . The best of science fiction, manga, and animaguiri meets knit one, purl two as knit siren and part-time roller derby girl Joan of Dark offers up an out-of-this-world assortment of knitting nerdiness. The patterns for thirty iconic clothing and accessory items inspired by popular TV shows, books, films, comics, and more—including Star Trek, Lord of the Rings, Star Wars, and Firefly—are presented alongside full-color photos showcasing completed projects, such as: * Lieutenant Uhura’s sexy Star Trek minidress * Hobbit feet slippers * Firefly-inspired scarf, socks, hat, and jacket...
Breath . . . it inspires so many silly sayings.Let me catch my breath.You take my breath away.I need a breath of fresh air.And how did little white flowers come to be known as Baby's Breath?Breath is a mystery in more ways than one. And this story is all about breath: losing it, trying to find it, even trying to buy it. In the imagination of Paul Briggs, a boy's breath becomes personified, and it zooms away through farm, forest, and sea, returning only when the boy least expects it.
In this murder mystery novel Detectives Stevenson and Williams, a well-known Black female and male detective duo in Chicago Illinois, try to find the murderer of Andrea Kane. Kane is a 20-year-old, young White female who was previously a foster youth, but now living a lavish life on social media. With the help of the victim's 18-year-old sister, Emily Kane, the detectives learn about Andrea's life as a professional sex worker and seek to find who could've murdered her. This novel takes you on a provocative journey with twists and turns as the detectives try to connect the dots to find which of Andrea's three "Johns", or their wives and girlfriends, murdered her.
The Eisner Award winning team of John Allison and Max Sarin return to the world of Giant Days for a new series about everyone’s favorite child detective; Charlotte Grote. Nineteen year old Charlotte Grote has her whole life ahead of her; headed straight to Oxford and a future as a real detective—until she’s framed for murder! Given the choice between going to jail basically forever or joining the police, Lottie decides to hit the beat, all while trying to find the real murderer. Lottie may have been running rings about the police since her 9th birthday, but she’s never been on this side of the security tape. Could the future of law enforcement be 5’2” with an extremely strong bangs game? Yes. Very yes.
From Pete Souza, the #1 New York Times bestselling author of Obama: An Intimate Portrait, comes a potent commentary on the Presidency -- and our country. As Chief Official White House Photographer, Pete Souza spent more time alongside President Barack Obama than almost anyone else. His years photographing the President gave him an intimate behind-the-scenes view of the unique gravity of the Office of the Presidency -- and the tremendous responsibility that comes with it. Now, as a concerned citizen observing the Trump administration, he is standing up and speaking out. Shade is a portrait in Presidential contrasts, telling the tale of the Obama and Trump administrations through a series of v...
Bruce's home is already a full house. But when a big storm brings all his woodland neighbors knocking, he'll have to open his door to a crowd of animals in need of shelter—whether he likes it or not. Readers will love this next installment of the uproarious, award-winning Mother Bruce series.