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A Systems Approach to Language Pedagogy
This volume represents the first attempt in the field of language pedagogy to apply a systems approach to issues in English language education. In the literature of language education, or more specifically, second or foreign language learning and teaching, each topic or issue has often been dealt with independently, and been treated as an isolated item. Taking grammar instruction as an example, grammatical items are often taught in a sequential, step-by-step manner; there has been no “road map” in which the interrelations between the various items are demonstrated. This may be one factor that makes it more difficult for students to learn the language organically. The topics covered in this volume, including language acquisition, pedagogical grammar, and teacher collaboration, are viewed from a holistic perspective. In other words, language pedagogy is approached as a dynamic system of interrelations. In this way, “emergent properties” are expected to manifest. This book is recommended for anyone involved in language pedagogy, including researchers, teachers, and teacher trainers, as well as learners.
Fashion Marketing Communications
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Strategic Brand Management
This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.
Academic English
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Hukum Bisnis
This book identifies how the importance of building awareness of application insurance and the business law in Indonesia. The results of this study are some efforts undertaken in the importance of building awareness of managing the law of Itself. Build awareness of business law is to start from us to achieve from ourselves. Socializing the result of this research to the public about the importance of the knowledge, is one of the keys of elements in business law.
E-commerce
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Brunei Mengaji
Masih teringat dalam pikiranku, kira-kira 25 tahun yang lalu, saya pernah menulis short story di majalah Amanah, Jakarta. Pada masa itu, saya membuat sebuah karya tulis dengan memakai mesin manual. Dan selanjutnya saya mengirimnya via Surat Pos. Kira-kira enam bulan kemudian terbitlah hasil karyaku itu di majalah, alangkah senangnya karena saya mendapatkan sekitar honor, USD 2 dengan melalui Wessel Post. Ketika saya berumur belia seperti ini, dan di waktu senggangku, saya mencoba mereka-reka tulisan saya itu dan mencoba menulisnya kembali. Dan tulisan ini bisa anda dapatkan di mozaik pertama. Setelah selesai pengajianku di Kampus, saya bersyukur karena mendapatkan pekerjaan yang bisa menunja...
