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Ekonomi Digital
Disrupsi teknologi berasal dari gabungan dua kata yakni disrupsi dan teknologi. Kata disrupsi pertama kali diperkenalkan oleh Clayton M. Christensen dan Joseph Bower dalam artikelnya yang berjudul The Disruptive Inovation. Dalam bukunya Christensen mengenalkan bahwa model disruptive inovasi yaitu sebuah inovasi yang membantu menciptakan pasar dan peluang baru, mengganggu atau merusak sistem pasar yang sudah ada dan pada akhirnya menggantikan teknologi terdahulu. Namun, Francis Fukuyama seorang penulis buku The Great Disruption tahun 1999, memiliki pendapat yang berbeda mengenai pengertian disrupsi tersebut. Ia mengartikan disrupsi sebagai sebuah guncangan yang merusak sistem tatanan sosial di masyarakat. Walaupun pendapat dari kedua pakar tersebut berbeda, jika disimpulkan tetap memiliki suatu makna yang sama.
Qualitative Research Methods in Public Relations and Marketing Communications
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Work Stress and Social Support
Abstract: Scientific and practical aspects of the role of social support in reducing work stress and improving health are presented for social scientists, social workers, and managers. The material is organized into 3 major sections: theoretical foundations; empirical evidence concerning human and animal data and various work settings; and the application of social support, its sources and their potential, for stress reduction and concomitant mental and physical health improvement. A theoretical treatment of buffering vs the main effects of social support (elaborated in the first 2 sections), and a discussion of problems associated with the detection of conditioning or buffering effects in cross-sectional studies, are appended. (wz).
Relationship Marketing
`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships...
Credit Card Use in the United States
Of Data Compiled From Three Nationwide Studies Conducted in 1970 and 1971 by the Survey Research Center At the Institute for Social Research, University of Michigan.
Introduction to E-commerce
For undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
Advanced English for Nursing Student
Teaching English as a Foreign Language in Indonesia faces many obstacles. Firstly, English is not day to day used so the students have difficulty to practice it. They only use it in the limited time classroom, so teachers have difficulty to make authentic situation for the students to practice the language outside the class. Second obstacle is the students’ bad experiences during their previous schooling in learning English. The students come from different school background; some remote school may not have good teachers, especially in teaching English. Even some students have bad impression that make them hate English. The last thing is teachers still have problem to access updated book, ...
Long-Term Macroeconomic Effects of Climate Change: A Cross-Country Analysis
We study the long-term impact of climate change on economic activity across countries, using a stochastic growth model where labor productivity is affected by country-specific climate variables—defined as deviations of temperature and precipitation from their historical norms. Using a panel data set of 174 countries over the years 1960 to 2014, we find that per-capita real output growth is adversely affected by persistent changes in the temperature above or below its historical norm, but we do not obtain any statistically significant effects for changes in precipitation. Our counterfactual analysis suggests that a persistent increase in average global temperature by 0.04°C per year, in th...
Corporate Social Irresponsibility
Corporate social responsibility (CSR) has become an increasingly heated topic since the 1980s. This title proposes that the concept of Corporate Social Irresponsibility (CSI) offers a better theoretical platform to avoid the vagueness, ambiguity, arbitrariness and mysticism of CSR.
