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Small Firms in Tourism
This book provides a varied collection of recent research relating to small businesses in tourism. In doing so it reflects the eclecticism of interest and method associated with this under-researched and under-theorised area of investigation. Topics range from the potential contribution of small firms to achieving social or economic goals to understanding more about business performance and growth. As is common in tourism research, disciplinary boundaries are routinely transgressed in the interests of gaining greater illumination. Insights from a variety of countries are offered, sometimes as a result of trans-national collaboration initiated specifically for this book.
Tourism, Ethnic Diversity and the City
Tourism, Ethnic Diversity and the City fills a gap in existing research in terms of how immigration relates to urban tourism and investigates the new theoretical insights and challenges for empirical research using informative case studies drawn from several advanced economies in Europe, North America and Australia. This enlightening book clearly explores the frontiers of knowledge on the interrelationship between tourism, migration, ethnic diversity and place. Exploring further the manifestations of ethnic diversity that have been commodified by immigrants in gateway cities, questioning how these expressions of culture can be transformed into vehicles for further developing the urban tourism economy. Tourism, Ethnic Diversity and the City presents a multidisciplinary approach drawing on key names from the field of geography, sociology, planning and political science and will appeal to those with an interest in any of these areas.
Közgazdasági szemle
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Marketing for Sustainable Tourism
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. T...
Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
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