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Build a Brand in 30 Days
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
Data Analysis Using Microsoft Excel
Updated to take account of Office XP, this book provides Excel users with the ability to analyse data quickly. The book's organization parallels a standard course in business statistics.
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Glacially-Triggered Faulting
Glacially triggered faulting describes movement of pre-existing faults caused by a combination of tectonic and glacially induced isostatic stresses. The most impressive fault-scarps are found in northern Europe, assumed to be reactivated at the end of the deglaciation. This view has been challenged as new faults have been discovered globally with advanced techniques such as LiDAR, and fault activity dating has shown several phases of reactivation thousands of years after deglaciation ended. This book summarizes the current state-of-the-art research in glacially triggered faulting, discussing the theoretical aspects that explain the presence of glacially induced structures and reviews the geological, geophysical, geodetic and geomorphological investigation methods. Written by a team of international experts, it provides the first global overview of confirmed and proposed glacially induced faults, and provides an outline for modelling these stresses and features. It is a go-to reference for geoscientists and engineers interested in ice sheet-solid Earth interaction.
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