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Data Analysis Using Microsoft Excel 5.0
Microsoft Excel 5.0 is a widely used spreadsheet tool and this book is an excellent reference that shows students how to maximize the use of Excel 5.0s new data analysis functions.
Library Information Technology and Networks
Offers an historical perspective of the past 25 years of computers in libraries, profileing currently available processing systems according to their size and platform. The short- and long-term future of information technology in libraries.;College or university bookstores may order five or more copies at a special student price which is available from Marcel Dekker upon request.
Marketing in Travel and Tourism
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
